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Comment: Includes unopened unopened packet of MAD cover prints . Book itself has a 1" split at bottom of spine. Pages in great shape. Dust jacket has moderate edge wear.
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Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity Hardcover – October 30, 2012


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Hardcover, October 30, 2012
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Totally MAD: 60 Years of Humor, Satire, Stupidity and Stupidity + Inside MAD: The "Usual Gang of Idiots" Pick Their Favorite MAD Spoofs + MAD Magazine (1-year auto-renewal)
Price for all three: $61.85

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Product Details

  • Hardcover: 256 pages
  • Publisher: Time Home Entertainment (October 30, 2012)
  • Language: English
  • ISBN-10: 1618930303
  • ISBN-13: 978-1618930309
  • Product Dimensions: 12.1 x 9.5 x 1.2 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (97 customer reviews)
  • Amazon Best Sellers Rank: #29,668 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

The Usual Gang of Idiots

Customer Reviews

Buy this book... in living color!
Jerry The Saxman
Perhaps that was the intention of the editors who prepared this book.
Tom Brody
I bought this book for my son, who loves Mad magazine for christmas.
S. Crandall

Most Helpful Customer Reviews

147 of 155 people found the following review helpful By Diego Cordoba on October 31, 2012
Verified Purchase
I really hate doing this, but this book is A MAJOR DISAPPOINTMENT!

Like many other people out there, I grew up reading MAD. As a matter of fact, I got to learn more about politics, society and life in general from MAD than from any other form of education.

So where does this book fail? For starters, we only get a page or two reproduced from different issues over the years (so we don't get the complete stories). While there's no real problem there (after all, reproducing the complete stories would need more than a 1000 pages), the thing is that we usually get a two-page spread from the magazine printed on a single page of this book. This means that the art is reproduced at about 25% of it's original size, making the text completely UNREADABLE! Maybe this book is aimed at a younger generation, one that can watch a complete film on their iPhones. And then, when we do get a two-page spread reproduced over two pages, the art seems to have been scanned from a second generation xerox copy. What happened here? Some lines from the original artwork are missing (this is all the more evident with Jack Davis' art). I don't know why, as the recent book on Mort Drucker reproduces his work quite fine.

About the only things worthwhile here are the reminiscences by Frank Jacobs about Bill Gaines, the MAD lawsuits, the MAD trips, etc., but unfortunately they only amount to about 12 pages throughout the book. The other good thing is found at the end of the book, where we get an envelope with 12 reproductions of Gaines' and co.'s favorite covers. These appear without the logo and accompanying text, so you get the full color art as it was originally done. Most are by the late, great Norman Mingo, with an occasional one done by Kelly Freas and, oh yeah, the one done by the monkey.
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23 of 24 people found the following review helpful By Wulfstan TOP 500 REVIEWERVINE VOICE on October 29, 2012
Plus a number of the best moments from later years. I grew up with Mad magazine in the 60's. It's subversive humor and hilarious parodies could make a whole day better. True, as I got older, and after William Gaines died, I stopped reading it on a regular basis. But still to this day I can pull one off the newsstand and get a few grins & yucks from a copy.

(Mostly) Hilarious, but even if every article or bit isn't a hit, the next one will be.

Don Martin, Al Jaffee, Frank Jacobs , Mort Drucker, Antonio Prohías and Dave Berg all have some of their best work showcased here.

PS- in some of the "bits' you may need to break out the higher power reading glasses!
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First, let me begin by reiterating a remark by another Amazon.com reviewer (D.C.). I agree D.C.'s remarks that, "This means that the art is reproduced at about 25% of it's original size, making the text completely UNREADABLE! Maybe this book is aimed at a younger generation, one that can watch a complete film on their iPhones."

In my own judgement, I found that about 15 percent of the reproductions were too small to be easily read.

TOO SMALL TO READ. Regarding the complaint about small reproductions, half of THE MADISON AVENUE PRIMER, with art by Wallace Wood, is readable, but the other half of THE MADISON AVENUE PRIMER, was reproduced in a shrunken version and cannot be read, except perhaps with a magnifying glass. THE MADISON AVENUE PRIMER is one of the best of all the stories in Mad Magazine, not only because the art is by Wallace Wood, but also because one of the raisons d'etre of Mad Magazine is to parody Madison Avenue's advertising agencies.

TRUNCATED STORIES. Many of the stories are truncated. The most unfortunate example of this is IF KIDS DESIGNED THEIR OWN XMAS TOYS, with art by Jaffee. Only two illustrations are shown from the original story. The original story had about ten illustrations. I own all of the Mad Magazine issues from the year 1957 to 1965. Therefore, I am able to determine when a story is re-published in its truncated form, and I am also able to determine when a story is reproduced in a shrunken form.

OMISSION OF THE BEST MATERIAL. My biggest complaint is that this book omits much of the very best material, in particular, material that was published between 1958 and around 1963.
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6 of 6 people found the following review helpful By Dennis R. Satterlee on December 5, 2012
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I'm one of the older fans of this magazine having discovered it in its 10 cent comic book days. I read it through high school and college and was thankful to rediscover some of the decade collections in the large format size that began coming out in the 1990s. Since this book is a larger format still, I felt that the font would be readable even to my tired old eyes. Sadly, the editor has chosen to "shrink" the magazine pages so that he could fit small copies of Mad covers on the bottom of most of the pages making much of the print very hard to read. Also, very few articles are complete in themselves. We instead get snippets of what the magazine might have been like. I found it a very poor representation of what could have been an enjoyable bit of nostalgia for older Mad fans.
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24 of 31 people found the following review helpful By Amigarrita on October 19, 2012
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I just received it today and what I've seen it's a beautiful collectible. Take a look at Great Moments in History, Washington crossing the Delaware (very nice painting). The cover prints (The Soul of Mad) really deserve framing. If you have not read Mad ever, you'll go Mad about this Hardcover book. It's a must for any fan.
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