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Tough Truths Paperback – October 1, 2012


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Product Details

  • Paperback: 116 pages
  • Publisher: Business Solutions Press (October 1, 2012)
  • Language: English
  • ISBN-10: 0984027327
  • ISBN-13: 978-0984027323
  • Product Dimensions: 5.9 x 4 x 0.4 inches
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #526,063 in Books (See Top 100 in Books)

More About the Author

The bad news for Deirdre Maloney is that she made a lot of mistakes. The good news is she worked really hard to make each one only once. With each error she figured out what went wrong, the part she played, and how to avoid it again.

This exact process is how Deirdre has become a nationally recognized speaker and author known for her personal brand of "mild audacity". She wrote her first book, "The Mission Myth," after running a multi-million dollar nonprofit for nearly a decade and learning painful lessons along the way. The book explores her journey and uses validation, humor and concrete tips to help others avoid some of the same pain.

Deirdre figured out the "Tough Truths," the topic of her second book, using the same non-scientific technique. In this case, however, things were a bit different. Even though she's figured out how the tough truths create great leaders, she finds she still needs to practice them daily. And sometimes she'll still mess them up. Because, in the end, that's part of the chess game called life.

When Deirdre's not writing or speaking she proudly runs Momentum LLC, which helps organizations exceed their goals and helps their leaders sleep better at night. She also teaches marketing for the University of San Diego's School of Leadership and Education Sciences and is known for her popular blog on all things leadership.

In her spare time Deirdre is a body-builder. She rises at 4:30 each morning to focus her energy on lifting weights, creating not just new levels of physical and mental strength, but also continued peace of mind.

Deirdre currently lives in San Diego with Jason, her beloved husband, travel buddy, IT guy, web designer, sushi-roll-splitter and high-shelf-reacher.

For more information on Deirdre, visit: www.makemomentum.com

Customer Reviews

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It is a Good and easy read!
Raphael Maciel
"Tough Truths: The Ten Leadership Lessons We Don't Talk About" is for the man or woman intentional about becoming a truly great leader.
Richard R. Blake
She shares important characteristics of successful leaders and shares stories that make those principles memorable and real.
DrGina

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on September 25, 2012
Format: Paperback
For all the innumerable self-help books on how to succeed in life and business, each saying pretty much the same tried and true facts about believing in your self and your goals, Deirdre Maloney offers here in this physically small but philosophically large volume a different perspective. Her title - TOUGH TRUTHS - is well chosen because the ten factors that she suggests we address and follow are just that - tough at first until the bruise to ego goes down and we are left with a shining successful result.

Some of her ten truths are facts that we must face and others are guides to what makes a leader excellent though not always popular. The truths include such realities as `Politics are everywhere' and the rules of the political road must be followed, `Great leaders aren't liked very much' - self explanatory but difficult to swallow and readjust your mindset to the possibility that being a top leader means your focus must stay on the goal without the need for empty applause, `Someone is always watching' with all the implications that includes, `Great Leaders never, ever talk trash,' `Every single person, even the greatest leader out there, is afraid', - and so forth.

`Greatness' in leadership is difficult to define, but after reading Maloney's terse and concise little book, the reasons for greatness (and how to achieve it) are understandable and available. Tough work? Though assignment? Yes, but the rewards she describes are rather amazing! And according to the package insert, `The book explores her journey and uses validation, humor and concrete tips to help others avoid some of the same pain.' Grady Harp, September 12

Disclosure: I received this book at no charge in exchange for my honest review
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4 of 4 people found the following review helpful By Dr. Joseph S. Maresca HALL OF FAMETOP 1000 REVIEWER on September 27, 2012
Format: Paperback
Tough Truths - The Ten Leadership Lessons We Don't Talk About by Deidre Maloney provides a sobering assessment of life at the top as a leader. Maloney explains that a great work ethic has to be combined with a multitude of relationships.

Another surprising finding is that success comes at a price because great leaders are a magnet for a variety of human responses which range from appreciation to utter disdain. For this reason, it's necessary to engage people by letting them express themselves as well as their concerns.

Maloney explains that true success involves making tough decisions, taking risks, and dealing with the consequences. A great leader is prepared for decisions that go good or bad. The dispositive thing is that the organization has a rational process to handle almost any outcome. As such, great leaders can be cool under pressure.

Another aspect of great leadership is superior communications, both oral and written. In practice, communications require editing literally everything that goes out for public consumption or comment. Lastly, Maloney talks about the necessity of having a work and leisure balance.

Tough Truths - The Ten Leadership Lessons We Don't Talk About by Deidre Maloney is a wonderful guide on how to cope with the organizational dynamics everyone faces at some point in the career experience. The work is peppered with stories about Maloney's experiences in implementing the wisdom so generously expressed throughout the presentation. The advice is delivered in a folksy conversational style characteristic of Deidre Maloney's managerial approach.

First Published on Blogcritics as Tough Truths - The Ten Leadership Lessons We Don't Talk About by Deidre Maloney
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3 of 3 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on September 24, 2012
Format: Paperback
Tough Truths takes an unusual path to teach ten very important lessons in leadership. The focus of this book is lessons which are often overlooked or not talked about.

Deirdre Maloney, the author, presents the lessons in a very conversational style and draws on her in the trenches experience to bring these lessons to life. This is a pocket book - a book which can easily fit in your pocket or purse, can be read in one setting but should be read periodically.

The lessons are presented in an interesting format, first Ms Maloney presents a short introduction to the lesson, then presents the lesson as a one sentence truth, gives an short 2 -3 page explanation of the lesson, followed by a brief example and then a "Today" example of how you can take action on the lesson today.

The writing is direct and breezy. The book is well written without any fluff. The goal of the format and the book is to present the lessons for ease of understanding and maximum impact.

In the subtitle, she discusses that these truths are often not talked about. These lessons are basic truths but are often overlooked in most leadership books. Lesson number 3 is - "Nobody will find you as interesting as you do". The lesson is if you want to be an outstanding leader learn to focus on others and not yourself. Too often we are totally engaged in trying to impress others. We try to shine the spotlight on us and our accomplishments. If you want to be a great leader, shift the focus away from yourself.

Truth # 8, "Great leaders never, ever talk trash". The lesson is not just for leaders, it is for everyone. Engaging in gossip and rumors will not endear you as a leader or as a person. Learn to avoid trash talk.
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