Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) [Paperback]

C Michael Hall (Author)

Book Description

Publication Date: January 21, 2004 | Series: Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003

Get the advantage you need to compete in the worldwide food and wine tourism marketplace!

Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks.

Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes:

• a 2001 research study on French public sector management of wine tourism
• an examination of the cider industry in Somerset, England
• a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry
• an analysis of the types of food images used in French regional tourism brochures
• a national study of seasonality issues on wine tourism in New Zealand
• a look at post-apartheid tourism trends on South Africa’s Western Cape
• a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies
• a study of the use of local and regional food for destination marketing of South Africa
• a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web

Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Editorial Reviews

Review

"ONE OF THE WORLD'S FOREMOST RESEARCHERS IN CULINARY TOURISM TAKES THE FIELD TO A NEW LEVEL. . . . -- Erik Wolf, MA, Director, International Culinary Tourism Association; Director, Oregon Culinary Tourism Association --This text refers to the Hardcover edition.

Product Details

• Paperback: 194 pages
• Publisher: Routledge; 1 edition (January 21, 2004)
• Language: English
• ISBN-10: 0789001063
• ISBN-13: 978-0789001061
• Product Dimensions: 8.3 x 6.1 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,897,144 in Books (See Top 100 in Books)

More About the Author

Michael is currently Professor in Marketing in the Department of Management, joining the department at the start of 2007. He is also currently Docent in the Department of Geography, University of Oulu, Finland; Visiting Professor in the Business School, Linneaus University, Kalmar, Sweden; and a Visiting Professor at the Sheffield Business School, Sheffield Hallam, UK. He is also a frequent visitor to the Department of Social and Economic Geography, Umeå University (from which he received an honorary doctorate in 2008) and the School of Service Management at Lund Helsingborg campus, both in Sweden. He has also previously held positions at the University of Otago, Victoria University of Wellington, Massey University, University of Canberra and the University of New England. He has also previously been an Honorary Professor in the Department of Marketing, Stirling University, Scotland. His doctorate is in geography from the University of Western Australia, from which he also received an honours degree in politics. His masters is from the faculty of environmental studies at the University of Waterloo, Canada, in geography/resource management.

Michael has longstanding interests in tourism and voluntary temporary mobility, regional development, environmental history, and sustainability with current research dealing with such issues as place branding and marketing (including Santa Claus), power and policy making in tourism, steady-state and ecological economic perspectives on destinations and places, servicescapes, economic geography and tourism mobility, conservation and environmental and climate change, event impacts, international studies, and the use of tourism as an economic development and conservation mechanism. More recently he has been undertaking research on wine and food marketing and gastronomy, which has required strenuous research in the field, this is particularly focused on development of local economies, network relationships and social capital, food miles, biosecurity, and farmers markets. He is the author or editor of over 55 books as well as author of over 350 journal articles and book chapters and is active in a number of international research associations such as ATLAS and the IGU Tourism Commission.

Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

2.0 out of 5 stars Just academic papers, May 5, 2006

By 

E. OSHEA (Baltimore, MD) - See all my reviews
(REAL NAME)   

This review is from: Wine, Food, and Tourism Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 3/4 2003 - Vol. 14) (Hardcover)

I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.