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1 of 2 people found the following review helpful:
2.0 out of 5 stars
Just academic papers,
By
This review is from: Wine, Food, and Tourism Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 3/4 2003 - Vol. 14) (Hardcover)
I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.
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Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) by C Michael Hall (Paperback - January 21, 2004)
$44.95
In Stock | |
 
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