Review
"...a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions...offers an unparalleled discussion" (CentreDaily.com, February 5th 2009)
--This text refers to the
Hardcover
edition.
Product Description
This book explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in broad global terms, setting forth principles, practices and philosophies of tourism that have been found advantageous. Some of the topics included are introductory principles, study approaches, the importance of tourism, some tourism history and careers, the organization of tourism, travel motivations, elements of tourism demand and supply, economics, planning and development principles, marketing, research, deregulation, consumerism and some hypotheses for the future.
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