Customer Reviews

The Toy & Game Inventor's Guide

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4 star:		(2)
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This is one of those rare business books that explains the business theory of its topic (licensing a new toy or game invention) in a practical setting based on extensive experience of the authors within a specific industry setting. It is laden with up to date examples of licensed inventions and the types of deals struck, the IP protection needed and how to go about getting that protection. It shows you how to "get in the door" with a toy company in an industry where the odds appear to be about 2500 to 1 that your brilliant idea will result in royalty checks in your letterbox. It sets the inventor straight on what the 'gatekeepers' at the toy companies expect of an inventor and describes the all important presentation to the toy company in great detail. I read the book in a single sitting. My only critisism is that it plays down the usefulness of using a toy industry broker which in my experience has proved increadibly useful in getting in the door of the toy companies. A must read for any budding toy inventor.

I have to be truthful and say that I bought this book because it was written by someone I have met during another patent prosecution. I found some of the material dated but was pleasantly surprised as to the amount of content that was still current. If you are easily disappointed I would recommend searching for another title.

I purchased this book to learn about patenting, not only games, but other items as well. The info in this book can be applied to other types of inventions besides games. Easy reading and very informative book.