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1 of 1 people found the following review helpful:
4.0 out of 5 stars
An enjoyable ride through the industry,
This review is from: Toyland: The High-Stakes Game of the Toy Industry (Paperback)
This book is a pretty much comprehensive look at America's toy industry, using the development of the Dino-Riders (remember those?) as a springboard for discussions of history, economics, politics, and even engineering. It's a very, very well-written book; I've read it four or five times, just for the joy of the prose. I would have liked to see more about the toy industry in other countries, but this is a minor quibble. Get it if you like toys, or if you're a fan of well-researched and engaging journalism. |
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Toyland: The High-Stakes Game of the Toy Industry by Sydney Ladensohn Stern (Hardcover - Apr. 1990)
Used & New from: $0.61
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