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25 of 26 people found the following review helpful:
5.0 out of 5 stars The Toyota Product Development System
I found Morgan and Liker's new book The Toyota Product Development System to be an excellent discussion of the key fundamentals that are missing in Detroit today based on my experience in the automotive industry. The most important reason Toyota is best is because of the way they develop and value people. This book describes the basics required to build a great...
Published on April 3, 2006 by Eugene Greenstein

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1 of 2 people found the following review helpful:
3.0 out of 5 stars Great for established markets -- not for changing markets
This book is useful for describing the Toyota Way in product development. Toyota uses techniques that are new, compared both to "lean" and to the Toyota Production System. For example, Toyota has layered approaches to managing technological risk, uses checklists to apply lessons learned, and makes their Chief Engineers the Voice Of The Customer. This is great stuff...
Published on December 13, 2009 by William R. Wiltschko


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25 of 26 people found the following review helpful:
5.0 out of 5 stars The Toyota Product Development System, April 3, 2006
By 
Eugene Greenstein (Farmington Hills, MI USA) - See all my reviews
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
I found Morgan and Liker's new book The Toyota Product Development System to be an excellent discussion of the key fundamentals that are missing in Detroit today based on my experience in the automotive industry. The most important reason Toyota is best is because of the way they develop and value people. This book describes the basics required to build a great Engineering organization. Engineering is the foundation that drives cost, quality and timing. This book should be required reading for everyone in the automobile industry from top management down. Morgan and Liker provide a great map for going forward for any company that designs and manufactures a product regardless of industry. The key is to start the Journey. This book is a great place to start.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars Best book about Toyota PD, May 8, 2007
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
This is the third book I've read about Toyota and by far the best one. I'm an engineering manager and found dozens of simple, new ideas in this book. This is a very thorough & practical guide to the inside workings of Toyota's PD system. There are many examples and sufficient details that you can easily understand them and also try to implement them in your own organization.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars Product Development the way it should be, January 9, 2007
This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
I have recently started to work in product development for the telecommunications industry and this book has been an excellent guide to learn and improve the product development process. The concept of Front Loading the development process is applicable immediately, and the rest of concepts like process flows, waste reduction, standardization, and the Chief Engineer System definitely enhance product development in any industry.

Examples from the automobile industry allows easy understanding on how the development process affects physical elements and a lot of time saving practices provide very useful knowledge.

This book will surely improve your product development skills and will help you understand how to make it better and faster.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Best Lean book at there on Product Development, August 11, 2006
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
Lean originated on the production floor over sixty years ago in Japan. But Toyota product development has been sadly overlooked by corporate America. Where is the connection between Toyota stellar production practices and Toyota product development? You can't argue with the tried and true principles to systematically eliminating waste--that is the bedrock of the lean philosophy. Lean thinking is making inroads to a number of different environments and industries beyond discrete assembly like car making. Does waste occur in non-manufacturing? Oh yes, and it has largely been an untapped, dormant opportunity for applying lean. Improvement initiatives are being re-focused on office settings and now product development. There aren't many product development(PD)lean books out there but, Liker's book is excellent--it is so thorough, well researched, logical and well written! A lean novice may have difficulty because it is not "lean 101" and PD is not quite the same as lean manufacturing. But, if I forced to pick a single book on lean product development--this would be my #1 pick. It is such a good start point for lean PD. The lean benefits are self evident: cut development time in half and never miss milestones? That's has been the Toyota norm. Liker's book will walk you thru the 14 principles on how to get there the subsystem levels (Processes-People-Tools/Technology). If your PD efforts are adrift, it's reassessment time. Start here. You won't be sorry.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent Textbook, September 12, 2009
This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
I took a few Lean Manufacturing related courses and read books for the courses. I wondered why American companies couldn't implement the Lean concepts. This book explains why American companies have been failing in implementing it. I would like to recommend this book for the people who want to build the Lean thinking skill first before learning about Lean Manufacturing.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars The focus is on rapid and continuous improvement..., February 20, 2009
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
It is always useful to read how a world-class organization like Toyota defines and improves its work processes... This book shows how Toyota executes its product development strategies through an emphasis on technical excellence, process discipline and continuous improvement ... In other words, the Toyota system product development system is focused on technical excellence for the long term using teamwork and employee empowerment... This is a great book written by people who actually worked at Toyota.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A must read for those who want to study the next product development frontier!, June 17, 2007
This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
This book is based on lean product development in the automotive world and has some shortcomings when it comes to applying what Toyota does to other industries. However, with Toyota's success lately their are few arguments against not studying how Toyota approaches product development and applying it to our specific industries. I think the hardest thing for most American companies will be having the long-term discipline to implement what Toyota has done.
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5.0 out of 5 stars An Absolute Must Read for Design Engineers, February 11, 2010
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
This book breaks down product design with simple suggestions on how to make the process work. I have no doubt that this book describes what the future of product design will look like.
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4.0 out of 5 stars How to Create Products Your Customers Value, July 29, 2009
This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
The rise and global success of Toyota inspired vast numbers of studies, articles and books on the company's production system and culture. The authors show how the Japanese auto maker's system for developing products has contributed to its success. James Morgan and Jeffrey Liker explain Toyota's insistence on starting projects correctly, applying the best resources to them in a timely fashion and terminating wasteful processes that provide no customer benefit. The authors also portray Toyota's approach to technology, project management tools, communication and corporate culture and compare Toyota to American auto makers. While this book is most useful to those involved in manufacturing product development, especially engineers and their managers, getAbstract recommends it to anyone who is fascinated by the world's largest automaker and wants to learn about its integrated approach to creating cars.
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4.0 out of 5 stars Toyota system- A good book, October 7, 2007
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This review is from: The Toyota Product Development System: Integrating People, Process And Technology (Hardcover)
I bought this book as a part of my classroom text material. It's an interesting book that talks about how Toyota uses its system to achieve lean manufacturing by integrating people, process and technology. This is coupled with the lean design guide book for our text. It is informative.
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