"I was so captivated by the book I almost forgot to take notes for the review :) It reads like an episode of Law & Order. I loved it."
--John Wetzel, Lean for Everyone ht.ly/4kASB
The story is both fascinating and frustrating as Toyota's technically oriented culture... is confounded and overwhelmed by (rumors and innuendo) of a political and litigation culture.
Instead of relying upon the superficial media reporting done by organizations like the L.A. Times...Liker and Ogden...worked to...sort out the basic facts. --artoflean.com/blog/2011/04/01/toyota-under-fire-review/
(Toyota Under Fire shows) a firmer grasp of the technological issues at stake than most of the lawmakers - and some of the supposed experts - who were quick to pillory Toyota a year ago. " --Financial Times
Toyota Under Fire is a powerful reminder of the many lessons that emerged from one of the most intense and unexpected automotive industry events in recent years. --thetruthaboutcars.com/2011/04/review-toyota-under-fire/#more-391861
From the Author
Author of "The Toyota Way"