"I was so captivated by the book I almost forgot to take notes for the review :) It reads like an episode of Law & Order. I loved it."
--John Wetzel, Lean for Everyone ht.ly/4kASB
The story is both fascinating and frustrating as Toyota's technically oriented culture... is confounded and overwhelmed by (rumors and innuendo) of a political and litigation culture.
Instead of relying upon the superficial media reporting done by organizations like the L.A. Times...Liker and Ogden...worked to...sort out the basic facts. --artoflean.com/blog/2011/04/01/toyota-under-fire-review/
(Toyota Under Fire shows) a firmer grasp of the technological issues at stake than most of the lawmakers - and some of the supposed experts - who were quick to pillory Toyota a year ago. " --Financial Times
Toyota Under Fire is a powerful reminder of the many lessons that emerged from one of the most intense and unexpected automotive industry events in recent years. --thetruthaboutcars.com/2011/04/review-toyota-under-fire/#more-391861
As I lived through the Toyota recall crisis I got frustrated that there was so much misinformation propagated by the mainstream media. At the time I was working with Tim Ogden who was helping on a book about Toyota leadership and we decided to put that aside for the moment and focus on the crisis. This book begins with an explanation of the Toyota Way and how it brought Toyota from a small back woods loom maker to becoming one of the most admired companies leading up to the twin crises of the Great Recession and the recalls. We describe and analyze in detail how Toyota responded to the recession and then in rapid fire succession the first major attack on their credibility as a company spearheaded by the American media and trial lawyers with their expert witnesses. Toyota's response in both cases was to follow the Toyota Way to emerge from both crises stronger than ever. There are lessons to learn for any company going through a crisis.
Author of "The Toyota Way"
The book present the real facts of all recalls issue that Toyota had experienced. Read more
I am an avid student of the Toyota production system and have read Ohno and other books on the subject including Henry Ford's Today and Tomorrow, where the fundamentals of this... Read morePublished 22 months ago by Al B
For a skeptic, the management hype about jargons such a "True North" "Take responsibility" do not convince. Read morePublished on May 22, 2013 by RSUNDARAM
I purchased this book to use as a reference for a term paper. It was extremely informative and well written.Published on February 5, 2013 by LP
Toyota managment is a very sophisticated method to develop your company and learn about the success of the Japanese philosophy. Read morePublished on December 28, 2011 by JT
I admit that I had a bias before reading TOYOTA UNDER FIRE (McGraw-Hill) by Jeffrey K. Liker and Timothy Ogden . . . for one thing, I'm a proud owner of an Avalon . . . Read morePublished on August 10, 2011 by Blaine Greenfield
Toyota Under Fire is another Toyota book from Jeff Liker, the author of the Toyota Way and many other Toyota-related books. Read morePublished on August 10, 2011 by Bas Vodde
In 2000 when the internet bubble deflated and a lot of people lost fortunes, there were some people in the Silicon Valley spinning the events, The internet industry is now better,... Read morePublished on July 3, 2011 by Brian Bora
Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of... Read morePublished on June 27, 2011 by Timothy F McMahon