"I was so captivated by the book I almost forgot to take notes for the review :) It reads like an episode of Law & Order. I loved it."
--John Wetzel, Lean for Everyone ht.ly/4kASB
The story is both fascinating and frustrating as Toyota's technically oriented culture... is confounded and overwhelmed by (rumors and innuendo) of a political and litigation culture.
Instead of relying upon the superficial media reporting done by organizations like the L.A. Times...Liker and Ogden...worked to...sort out the basic facts. --artoflean.com/blog/2011/04/01/toyota-under-fire-review/
(Toyota Under Fire shows) a firmer grasp of the technological issues at stake than most of the lawmakers - and some of the supposed experts - who were quick to pillory Toyota a year ago. " --Financial Times
Toyota Under Fire is a powerful reminder of the many lessons that emerged from one of the most intense and unexpected automotive industry events in recent years. --thetruthaboutcars.com/2011/04/review-toyota-under-fire/#more-391861
From the Author
As I lived through the Toyota recall crisis I got frustrated that there was so much misinformation propagated by the mainstream media. At the time I was working with Tim Ogden who was helping on a book about Toyota leadership and we decided to put that aside for the moment and focus on the crisis. This book begins with an explanation of the Toyota Way and how it brought Toyota from a small back woods loom maker to becoming one of the most admired companies leading up to the twin crises of the Great Recession and the recalls. We describe and analyze in detail how Toyota responded to the recession and then in rapid fire succession the first major attack on their credibility as a company spearheaded by the American media and trial lawyers with their expert witnesses. Toyota's response in both cases was to follow the Toyota Way to emerge from both crises stronger than ever. There are lessons to learn for any company going through a crisis.
Author of "The Toyota Way"