In March 1999, Renault bought a controlling interest in Nissan. Only months before Renault's foray into the Japanese market, Toyota, Japan's most profitable car maker, announced its decision to build its latest European production facility in northern France. Although greeted with less media attention, Toyota's investment decision was equally remarkable. The author analyzes liberalization trends in both the Japanese and the European automotive markets and the reaction of manufacturers to such trends.
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About the Author
Dr Stuart Kewley is the director of the Postgraduate Diploma Course in European Studies at Oxford University's Department for Continuing Education. He is a member of the Berlin-based European Japan Experts Association and a senior member of the University's European Affairs Society.
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