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Traction: Get a Grip on Your Business [Kindle Edition]

Gino Wickman
4.6 out of 5 stars  See all reviews (147 customer reviews)

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Book Description

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.


Editorial Reviews

Review

“… these concepts have helped us create a strong, healthy, and skilled leadership team with clarity around the company’s vision and each member’s contribution to that vision.”
Eric Ersher, Founder & CEO, Zoup! Fresh Soup Company

“Today, a year after implementation, we have supercharged the business.… The growth has been explosive even through the recession.”
Bob Verdun, President, Computerized Facility Integration, LLC (CFI)

“When we began implementing these concepts … my business owned me—I didn’t own my business.… Now our revenue has gone up by almost 100 percent in two years! The best part is, I am not only happier again but also have more freedom of time.”
Curt Whipple, Owner, C. Curtis Financial

Review


.".. these concepts have helped us create a strong, healthy, and skilled leadership team with clarity around the company's vision and each member's contribution to that vision."
--Eric Ersher, Founder & CEO, Zoup! Fresh Soup Company

"Today, a year after implementation, we have supercharged the business.... The growth has been explosive even through the recession."
--Bob Verdun, President, Computerized Facility Integration, LLC (CFI)

"When we began implementing these concepts ... my business owned me--I didn't own my business.... Now our revenue has gone up by almost 100 percent in two years! The best part is, I am not only happier again but also have more freedom of time."
--Curt Whipple, Owner, C. Curtis Financial

Product Details


Customer Reviews

Most Helpful Customer Reviews
35 of 38 people found the following review helpful
4.0 out of 5 stars Applying Traction to small consulting business July 6, 2010
Format:Hardcover|Verified Purchase
I read Traction in April 2010 and started applying it to my consulting business. We are an information technology consulting firm, with 10 consultants (including me) working on around 5 projects at any given time. Applying the EOS has brought about a big change in the way I approach my business. Our situation is typical of other consulting firms: 99% of the energy in the firm is spent on serving our clients, so not much attention is paid to "working on the business."

Rather than write a review of the book, I think some readers might benefit from seeing the practical application of the EOS model described in the book:

I did the Organizational Checkup candidly and scored 53%. Here's the status of the other areas:
1. Vision: Complete. Has been reviewed and updated with the input of the team. The V/TO is a very useful tool.

2. People: In progress. The Get It / Want It / Capacity assessment has been completed (with the team). The right person/right seat is a challenge because currently one person is occupying most of the seats. The book has given us the framework for right person/right seat and we are determining how to apply it without asking our team to overcommit themselves.

3. Data: We've created our initial scorecard, and we jointly reviewed it in May and June. The next monthly review is in mid-July, and we will be adding more metrics. More info here on my blog post: [...]

4. Issues: We had an external consultant spend time with us in June to observe our operations and provide us a candid assessment. As a result, we've got a list of issues and recommendations. The implementation of the major items is not yet certain. We have to face the choice between focusing on client work versus working on the business.
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11 of 12 people found the following review helpful
Format:Paperback
As I began to read this book, I was reminded of a book co-authored by Chip and Dan Heath in which they explain why a few ideas "stick" but most don't. It can also be said about business initiatives in that some have "traction" but most don't. That is Gino Wickman's core thesis. As he explains, most entrepreneurs experience one or (probably) more of five common frustrations: lack of control, underperforming workers, insufficient (if any) profits, limited growth potential, and dysfunctional operations. In a phrase, they can't "get a grip" on their business. What they need is what Wickman characterizes as a "holistic, self-sustaining system that addresses the six aspects of a business": Vision, People, Data, Issues, Process, and Traction. What he offers is the Entrepreneurial Operating System (EOS) that, if "mastered" (i.e. installed and then maintained properly), will enable business leaders to integrate the six components of their business "into a powerful framework that will help [them] gain traction and realize the vision [they've] always had for [their] company. Read more ›
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9 of 10 people found the following review helpful
5.0 out of 5 stars Be SMART enough to know you need help! October 9, 2007
Format:Hardcover
I was lucky enough to be one of seventeen Realtors to attend a workshop Gino Wickman presented several years ago. We were all 'small' business people looking for way to increase our selling potential. In one day Gino presented material that not only rocked our worlds, but gave us a plan to stop 'spinning our wheels' and gain the traction necessary to analyze, evaluate, set and meet our future goals. His ability to have us look inside ourselves to focus on purpose, activity and accountability has proven to be one of the best seminars I've ever attended. Can't find a Gino seminar? Yes you can! It's called TRACTION.
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8 of 9 people found the following review helpful
Format:Paperback
I liked it. The book is well organized and does a nice job of expounding on its points. As I read it another book from 2007 came to mind: No Man's Land: What to Do When Your Company Is Too Big to Be Small but Too Small to Be Big. Both books are written for the small business owner who has gotten his company to a certain level, but things are not growing or moving forward. The book has an Intro and nine chapters as follows:

0. Introduction
1. The "Entrepreneurial Operating System"
2. Letting go of the vine
3. The vision component
4. The people component
5. The data component
6. The issues component
7. The process component
8. The traction component
9. Pulling it all together

The book basically is a discussion of a diagram the author calls the Entrepreneurial Operating System (EOS) which consists of six components discussed in chapters three through eight. As I say above, I found the organization of the book to be good. However, I did not find the organization of the EOS to be particularly sound. Not too long ago I read and reviewed Be Bodacious: Put Life in Your Leadership which I thought would have been better written if it had promoted the following leadership system: (1) Dream, (2) Strategize, (3) Take Action, & (4) Persist. The vision component in EOS is comparable to the dream component, and the traction component in EOS is comparable to the take action component. So, in my humble opinion, the EOS is missing two components at a minimum: (2) strategize & (4) persist.
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Most Recent Customer Reviews
5.0 out of 5 stars Best Business Book I've Read - and I've read a lot.
I read a lot. I read a lot of business books to help my company and the companies I serve. This is the best business book I've read in decades, if not ever. Read more
Published 3 days ago by pooleside
5.0 out of 5 stars Great read!!! Full of practical advice and methodologies.
I just feel Gino read what my experience in business has been. Good to know some of the frustrations are not only mine, plus he has a solution for them. Read more
Published 16 days ago by Alejandro Garcia-Munoz
4.0 out of 5 stars Innovative business owners must read this book! Your team will thank...
This is a must read for small and mid size business owners. I am an owner with a million ideas. I drive my employees nuts with all my ideas. Read more
Published 16 days ago by Heather
5.0 out of 5 stars Five Stars
Awesome book
Published 23 days ago by Candace Crowe
5.0 out of 5 stars This is a change catalyst. If you feel you ...
This is a change catalyst. If you feel you don't have a grip on what's going on within your business, this offered applicable clarification.
Published 25 days ago by John Bielinski
4.0 out of 5 stars Good book. Reminder on not to loose focus of fundamentals.
Having been associated with a start-up which struggled on the same line as Gino points out in this book, I could relate a lot to the book. Read more
Published 1 month ago by Deepak Nautiyal
5.0 out of 5 stars Five Stars
As advertized
Published 1 month ago by Neil
5.0 out of 5 stars A Book on Leadership that You Can Actually Implement
I first read this book a few years ago, and have purchased multiple copies for others in my family's small business. Read more
Published 1 month ago by Drew Larson
4.0 out of 5 stars Very Good Book
Recommended from LinkedIn post. I like it. read in Dec 2014. www.nninoss.com
Published 1 month ago by Ninos
4.0 out of 5 stars Four Stars
Great tool for building strategies that work...
Published 1 month ago by John A Rairigh
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More About the Author

An entrepreneur since the age of 21, Gino Wickman has dedicated his life to learning what makes businesses thrive.

At 25 he took over the running of the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Based on his years of real-world experience, Gino developed the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. In the past twelve years, he has personally delivered over 1300 full-day sessions with over 120 companies. The EOS Tools are being used by over 4000 companies worldwide.

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