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Traction: Get a Grip on Your Business Hardcover – October 8, 2007


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Product Details

  • Hardcover: 248 pages
  • Publisher: eos; 1st edition (October 8, 2007)
  • Language: English
  • ISBN-10: 0979799007
  • ISBN-13: 978-0979799006
  • Product Dimensions: 8.8 x 8.5 x 1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #624,259 in Books (See Top 100 in Books)

Editorial Reviews

Review

“… these concepts have helped us create a strong, healthy, and skilled leadership team with clarity around the company’s vision and each member’s contribution to that vision.”
Eric Ersher, Founder & CEO, Zoup! Fresh Soup Company

“Today, a year after implementation, we have supercharged the business.… The growth has been explosive even through the recession.”
Bob Verdun, President, Computerized Facility Integration, LLC (CFI)

“When we began implementing these concepts … my business owned me—I didn’t own my business.… Now our revenue has gone up by almost 100 percent in two years! The best part is, I am not only happier again but also have more freedom of time.”
Curt Whipple, Owner, C. Curtis Financial
--This text refers to the Paperback edition.

About the Author

An entrepreneur since the age of 21, Gino Wickman has dedicated his life to learning what makes businesses thrive. At 25 he took over the running of the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Based on his years of real-world experience, Gino developed the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Over the last six years, he has taught the EOS process to hundreds of business leaders in more than 90 companies. The results speak for themselves: companies that implement EOS grow by an average of 18% per year while eliminating common frustrations and experiencing more enjoyment. Gino is one of the original 10 members of the Detroit chapter of the Entrepreneurs Organization and served twice on its board of directors. His belief: "You cannot build a great organization on multiple operating systems. You must choose one." He is the founder of EOS and offers powerful and practical keynote speeches and workshops for small business leaders across the country.

More About the Author

An entrepreneur since the age of 21, Gino Wickman has dedicated his life to learning what makes businesses thrive.

At 25 he took over the running of the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Based on his years of real-world experience, Gino developed the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. In the past twelve years, he has personally delivered over 1300 full-day sessions with over 120 companies. The EOS Tools are being used by over 4000 companies worldwide.

Customer Reviews

This book is Practical,sensible and simple.
Dave
Gino Wickman spells out all the details of EOS - the Entrepreneurial Operating System - in this book.
Edward C. Callahan Jr.
Highly recommend any business owner read and follow the systems in the book - they work!
David A. Miller

Most Helpful Customer Reviews

25 of 27 people found the following review helpful By Saad Shah (Michigan) on July 6, 2010
Format: Hardcover Verified Purchase
I read Traction in April 2010 and started applying it to my consulting business. We are an information technology consulting firm, with 10 consultants (including me) working on around 5 projects at any given time. Applying the EOS has brought about a big change in the way I approach my business. Our situation is typical of other consulting firms: 99% of the energy in the firm is spent on serving our clients, so not much attention is paid to "working on the business."

Rather than write a review of the book, I think some readers might benefit from seeing the practical application of the EOS model described in the book:

I did the Organizational Checkup candidly and scored 53%. Here's the status of the other areas:
1. Vision: Complete. Has been reviewed and updated with the input of the team. The V/TO is a very useful tool.

2. People: In progress. The Get It / Want It / Capacity assessment has been completed (with the team). The right person/right seat is a challenge because currently one person is occupying most of the seats. The book has given us the framework for right person/right seat and we are determining how to apply it without asking our team to overcommit themselves.

3. Data: We've created our initial scorecard, and we jointly reviewed it in May and June. The next monthly review is in mid-July, and we will be adding more metrics. More info here on my blog post: [...]

4. Issues: We had an external consultant spend time with us in June to observe our operations and provide us a candid assessment. As a result, we've got a list of issues and recommendations. The implementation of the major items is not yet certain. We have to face the choice between focusing on client work versus working on the business.
Read more ›
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7 of 7 people found the following review helpful By Denise L. Doege on October 9, 2007
Format: Hardcover
I was lucky enough to be one of seventeen Realtors to attend a workshop Gino Wickman presented several years ago. We were all 'small' business people looking for way to increase our selling potential. In one day Gino presented material that not only rocked our worlds, but gave us a plan to stop 'spinning our wheels' and gain the traction necessary to analyze, evaluate, set and meet our future goals. His ability to have us look inside ourselves to focus on purpose, activity and accountability has proven to be one of the best seminars I've ever attended. Can't find a Gino seminar? Yes you can! It's called TRACTION.
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6 of 6 people found the following review helpful By Jacque on May 17, 2010
Format: Hardcover Verified Purchase
I wish I had purchased this book when I first heard about it months ago. The information is so logical and straightforward. Even skipping around and reading things out of order, I have new ideas for my business every time I read something from this book. The scorecard and numbers sections are invaluable.
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2 of 2 people found the following review helpful By Ed Stillman Austin Texas on July 4, 2012
Format: Hardcover Verified Purchase
I spent most of my time working with Austin business owners, presidents and CEOs assisting them in becoming better leaders and making better decisions. Had a member needing some help on vision casting. Traction is a excellent and must read for anyone wanting to grow their business. Gino Wickman's 4 step outline approach starts with creating a 10 year target however vague. This is your BHAG (big, hairy audacious goal). Turning your dream into reality comes with defining what your 3 year picture looks like. The one year plan and 90 set of accomplishments will become laser focused and crystal clear to you and your management team. I like to think " do 1st things 1st and 2nd things never..." will enable you to remain focused on " your company's way" of doing business. As Wickman states "...Traction will define your reason for being and your niche" with absolute clarity. Read this book 3 times. 1st just read it, 2nd. Highlight and make notes, 3rd use post- it flags and the back blank pages to remind you where the nuggets and "aha's" are.
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2 of 2 people found the following review helpful By Brad Allen on April 26, 2012
Format: Paperback
Traction is a well-written book that takes all of the clutter around business strategy and boils it down to something most businesses or business units can use. Although written specifically for small, privately owned businesses, the principles are applicable to any size business unit with an entrepreneurial culture. Gino Wickman lays out a two-page strategy format then walks through how to discuss, agree on, and implement it. If you want to save about 150 hours of reading and have something you can use, read this instead of The Balanced Scorecard.

My only complaints, and what keeps it from 5-stars, is Mr. Wickman's hubris. Comments like "What if I told you that by reading this book and applying its core principles, you could eliminate all of your business-related frustrations?...I am telling you that and you can." Seriously????

It's a good book, is worth the read, brings in a lot of the good ideas in other good books such as Good to Great: Why Some Companies Make the Leap... and Others Don'tand gives you some solid tools to work with. I am keeping it as one of my top three business books.
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Format: Paperback
As I began to read this book, I was reminded of a book co-authored by Chip and Dan Heath in which they explain why a few ideas "stick" but most don't. It can also be said about business initiatives in that some have "traction" but most don't. That is Gino Wickman's core thesis. As he explains, most entrepreneurs experience one or (probably) more of five common frustrations: lack of control, underperforming workers, insufficient (if any) profits, limited growth potential, and dysfunctional operations. In a phrase, they can't "get a grip" on their business. What they need is what Wickman characterizes as a "holistic, self-sustaining system that addresses the six aspects of a business": Vision, People, Data, Issues, Process, and Traction. What he offers is the Entrepreneurial Operating System (EOS) that, if "mastered" (i.e. installed and then maintained properly), will enable business leaders to integrate the six components of their business "into a powerful framework that will help [them] gain traction and realize the vision [they've] always had for [their] company.Read more ›
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