50 Trade Secrets of Great Design: Packaging looks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.
Book Description
Editorial Reviews
About the Author
After studying art and design in Australia, Stafford Cliff joined the Conran Design Group in London in 1966 and worked with Terence Conran in one of the first multi-discipline design companies. For more than 10 years Stafford designed and art-directed the highly influential Habitat Catalogue. He also designed promotional packaging and in-store signage in the first Habitat stores in Paris and New York.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Great!,
By ACV "raw adornments" (East Village, New York) - See all my reviews
This review is from: 50 Trade Secrets of Great Design: Packaging (Paperback)
Lots of good information in this book. Designs are for mass-appeal, yet the projects are a bit out of the ordinary.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
This book is for packaging design/graphic artist,
By
This review is from: 50 Trade Secrets of Great Design: Packaging (Paperback)
If your'e an artist, this book will help you design your packages, it got a lot of design samples,printed in a nice paper, fully colored with alot of explanation and some sketches and samples of packages before they produced the final packaging output.
0 of 2 people found the following review helpful:
2.0 out of 5 stars
very disappointing,
Amazon Verified Purchase(What's this?)
This review is from: 50 Trade Secrets of Great Design: Packaging (Paperback)
50 trade secrets did not help me with my design. It is good if you like to look at pretty pictures.
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Inside This Book
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First Sentence:
Vosene Direct contact between the client and the designer is an important element for the designers at Tin Horse, a small packaging design studio in Wiltshire, "design can be done anywhere, our clients are used to seeing us with cellulose paint on our fingers," remarks partner John Lamb. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tin horse, sun essentials Key Phrases - Capitalized Phrases (CAPs): (learn more)
James Bond, Picture Palace, Hornall Anderson, The Bath House, Jack Anderson, New York, Certified Mt Bendon Wine, Ian Kidd, Blue Bird, Boston Acoustics, Chocca Mocca, David Ames, Ian Logan, United Distillers, Bruce Duckworth, John Blackburn, Lippa Pearce, Maggie Beer, Pepsi Cola, Talking Rain, Gerry Barney, Hydro Agri Specialities, Product First, Rodney Fitch, Seattle Coffee Company New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Vosene Direct contact between the client and the designer is an important element for the designers at Tin Horse, a small packaging design studio in Wiltshire, "design can be done anywhere, our clients are used to seeing us with cellulose paint on our fingers," remarks partner John Lamb. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tin horse, sun essentials Key Phrases - Capitalized Phrases (CAPs): (learn more)
James Bond, Picture Palace, Hornall Anderson, The Bath House, Jack Anderson, New York, Certified Mt Bendon Wine, Ian Kidd, Blue Bird, Boston Acoustics, Chocca Mocca, David Ames, Ian Logan, United Distillers, Bruce Duckworth, John Blackburn, Lippa Pearce, Maggie Beer, Pepsi Cola, Talking Rain, Gerry Barney, Hydro Agri Specialities, Product First, Rodney Fitch, Seattle Coffee Company New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
1
book
cites this book:
- From The First (Silhouette Special Edition) by Jessica Bird on page 132
- Girl Power (Spice Girls) by Clive Dickenson on page 157
- Specialty Shop Retailing: How to Run Your Own Store Revised by Carol L. Schroeder in Back Matter
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