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Trade Show in a Day: Get It Done Right, Get It Done Fast! (Paperback)

~ Rhonda Abrams (Author)
Key Phrases: trade show goals, exhibit display companies, booth graphics, Time-Saving Tools You'll, Las Vegas, Anticipated Attendance (more...)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product Description

The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and making sure potential customers come to the booth. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth.

Product Details

  • Paperback: 184 pages
  • Publisher: The Planning Shop (December 25, 2006)
  • Language: English
  • ISBN-10: 0974080179
  • ISBN-13: 978-0974080178
  • Product Dimensions: 8.8 x 7.5 x 0.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #699,077 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
trade show goals, exhibit display companies, booth graphics, booth staffers, trade show investment, potential target customers, turn browsers into buyers, target customer profile, trade show experience, show shipments, following handy, exhibition floor, new booth, show management, trade show attendees, show floor, show budget, exhibit space, trade show booth, booth number, show services
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Time-Saving Tools You'll, Las Vegas, Anticipated Attendance, Number of Exhibitors, The Planning Shop
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Concise and to the point., September 6, 2007
By John T. Kucera (Palo Alto, CA) - See all my reviews
(REAL NAME)   
This book was a lifesaver for me. I had signed up for a trade show only 2 weeks before the date of the show and was able to pull together a plan, a poster, a one-page data sheet, and marketing materials all because of this book. It is concise and to the point. I highly recommend it.
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