Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget |
by Barry Siskind
|
by David Meerman Scott
|
by Conrad Levinson
|
by Rhonda Abrams
|
Editorial Reviews
Review
"Extremely useful advice (backed up by data) on the strategy of trade show marketing…." -- Anne Holland, Publisher, Marketing Sherpa
"Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events. Long overdue…." -- Skip Cox, President, Exhibit Surveys, Inc.
"I highly recommend the book for event organizers and their clientele." -- David Korse, President, IDG World Expo
"filled with great ideas that maximize your effectiveness at trade shows, where the selling and relationship building possibilities are endless." -- Rick Kean, Executive Director, Business Marketing Association
"…Anyone who wants to improve marketing productivity and effectiveness needs to keep this great reference handy for repeated use." -- Mary Donato, Associate Director Institute for the Study of Business Markets (ISBM), SMEAL College of Business, Pennsylvania State University.
Review
“Do your homework! Trade shows are expensive and time-consuming. Instead of just winging it, consider this practical, nuts and bolts approach to maximizing your return on investment.”
“Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events written specifically for the sales and marketing exec. Long overdue….”
“…Anyone who wants to improve marketing productivity and effectiveness needs to keep this great reference handy for repeated use.”
”Extremely useful advice (backed up by data) on the strategy of trade show marketing…. Few books give you this thorough a strategic overview…. “
“…filled with great ideas and practical advice that will maximize your effectiveness at trade shows, where the selling, prospecting and relationship-building possibilities are endless.”
See all Editorial Reviews
"Extremely useful advice (backed up by data) on the strategy of trade show marketing…." -- Anne Holland, Publisher, Marketing Sherpa
"Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events. Long overdue…." -- Skip Cox, President, Exhibit Surveys, Inc.
"I highly recommend the book for event organizers and their clientele." -- David Korse, President, IDG World Expo
"filled with great ideas that maximize your effectiveness at trade shows, where the selling and relationship building possibilities are endless." -- Rick Kean, Executive Director, Business Marketing Association
"…Anyone who wants to improve marketing productivity and effectiveness needs to keep this great reference handy for repeated use." -- Mary Donato, Associate Director Institute for the Study of Business Markets (ISBM), SMEAL College of Business, Pennsylvania State University.
Review
“Do your homework! Trade shows are expensive and time-consuming. Instead of just winging it, consider this practical, nuts and bolts approach to maximizing your return on investment.”
“Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events written specifically for the sales and marketing exec. Long overdue….”
“…Anyone who wants to improve marketing productivity and effectiveness needs to keep this great reference handy for repeated use.”
”Extremely useful advice (backed up by data) on the strategy of trade show marketing…. Few books give you this thorough a strategic overview…. “
“…filled with great ideas and practical advice that will maximize your effectiveness at trade shows, where the selling, prospecting and relationship-building possibilities are endless.”
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Inside This Book
(learn more)
First Sentence:
Trade shows and corporate events provide an efficient opportunity for face-to-face contact with customers and prospects-an essential component in the business-to-business sales and marketing process. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business event marketing, attendee population, trade show objectives, trade show budget, booth staff, qualified attendees, trade show marketing, marketing toolkit, booth design, booth duty, booth workers, demo stations, trade show floor, exhibit manager, event marketers, net square feet, trade show attendees, booth location, business marketers, booth size, show management, business events, corporate events, exhibit houses, show organizer Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exhibit Surveys, Apple Rubber, King Industries, New York, Lake Group Media, Bob Burk, Vice President of Marketing, Johnson Company, New Orleans, Harris Interactive, Siebel Systems, Skip Cox, The Freeman Companies, Tradeshow Week's September, User Week Conference, Better Trade Show Image, Business Marketing Association, Candy Adams, Carol Myers, Chet Dalzell, Exhibitor Show, President of Trade Show Consulting, Systems Corporation, Trade Show Exhibitors Association, Distributor Symposium New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Trade shows and corporate events provide an efficient opportunity for face-to-face contact with customers and prospects-an essential component in the business-to-business sales and marketing process. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business event marketing, attendee population, trade show objectives, trade show budget, booth staff, qualified attendees, trade show marketing, marketing toolkit, booth design, booth duty, booth workers, demo stations, trade show floor, exhibit manager, event marketers, net square feet, trade show attendees, booth location, business marketers, booth size, show management, business events, corporate events, exhibit houses, show organizer Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exhibit Surveys, Apple Rubber, King Industries, New York, Lake Group Media, Bob Burk, Vice President of Marketing, Johnson Company, New Orleans, Harris Interactive, Siebel Systems, Skip Cox, The Freeman Companies, Tradeshow Week's September, User Week Conference, Better Trade Show Image, Business Marketing Association, Candy Adams, Carol Myers, Chet Dalzell, Exhibitor Show, President of Trade Show Consulting, Systems Corporation, Trade Show Exhibitors Association, Distributor Symposium New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
- Build a Better Trade Show Image by Marlys K. Arnold on 5 pages
- Jefferson Davis: Confederate President (Famous Figures of the Civil War Era) by Joey Frazier in Front Matter, and page 148
- A Marmac Guide to New Orleans by Cecilia Casrill Dartez on page 320, and page 321
- The White Paper Marketing Handbook by Robert W. Bly in Front Matter
- Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows by Barry Siskind in Front Matter
See all 7 books this book cites
Books on Related Topics
(learn more)
|
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
57% buy the item featured on this page: Trade Show & Event Marketing: Plan, Promote & Profit $37.77 |
 |
23% buy How to Get the Most Out of Trade Shows $10.17 |
 |
8% buy Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) $26.95 |
 |
8% buy Trade Show in a Day: Get It Done Right, Get It Done Fast! $15.56 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Help others find this product — tag it for Amazon search
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||||||
Look for Similar Items by Category
Work and Roll with DEWALT |
Best Books of 2008 |
You Can Never Have Too Many |
Tidy Up Your Tools |
|||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
