The Trade Show Results Multiplier [Audio CD]

Daniel Katz (Author), Noah Katz (Author)

Book Description

Publication Date: November 18, 2009

Trade shows are one of the main networking and information-gathering events in business. Too often, though, people who attend them don't make the most of the experience.

This workbook will help you maximize the business rewards of the next trade show you attend. In eight easy-to-follow steps, you'll find out how to prepare for the event and stay focused while on site. Also included are several handy checklists and other documents you'll find useful for recording the critical information you gain while you're away. Then, when you've returned to your office, simply consult this workbook for essential guidance and tips so you can create and deliver a first-rate presentation for your colleagues.

36-page workbook with audio CD

Editorial Reviews

About the Author

Brothers Daniel and Noah Katz have been working in their family s grocery business since they were kids. In 1956, their grandfather Paul opened his first grocery store in the Bronx, and was later joined by their father, Sydney. Even as young teenagers, Daniel and Noah were busy stocking shelves and learning the supermarket ropes -- from the aisles up.

Drawing on their many years of experience, Daniel and Noah have become experts in customer relationship management and loyalty target marketing in the retail environment. While the Katz brothers devote most of their time to working with their associates and customers, they are also available for consulting and speaking engagements.

Product Details

• Audio CD: 36 pages
• Publisher: PSK Advisor Group LLC; First edition (November 18, 2009)
• Language: English
• ISBN-10: 193460108X
• ISBN-13: 978-1934601082
• Product Dimensions: 10.9 x 8.2 x 0.3 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #535,384 in Books (See Top 100 in Books)
  • #81 in Books > Books on CD > Business > Investing

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Terrific Business Tool, November 27, 2009

By 

J. Zastrow "Jeanne" (Utah) - See all my reviews
(REAL NAME)   

This review is from: The Trade Show Results Multiplier (Audio CD)

This is intelligently developed and written by two successful business owners who found there was no existing tool to use to develop a consistent way to help employees and business owners maximize the value of attending industry trade shows. The CD is an excellent companion to the workbook, using the tool kit as a corporate strategy for almost any size company can significantly bring the value of a trade show back to corporate level in ways that others can easily use to implement innovative new concepts for competitive advantage. The tool also helps each attendee of the trade show focus on key objectives and develop a strategy for how he/she can bring personal value back to the company. A great focused, strategic and measureable way to get the most out of corporate dollars spent for trade show attendance.

5.0 out of 5 stars This product allows you to maximize your investment in the trade shows you attend !!!, January 7, 2010

By 

Lee R. Zaretzky "Trade show attendee" (New York, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Trade Show Results Multiplier (Audio CD)

A fantastic product that provides me with the organization and structure to get the most out of the trade shows I attend and bring tremendous value back to my company.

It is a simple step by step guide, starting with preparation before you go, to organizing and scheduling your time for optimal productivity, to preparing a presentation to your team when you return to follow ups, this is a GREAT tool to Maximize your investment in trade shows.

No more aimless walking trade show floors without a plan.

I highly recommend for EVERYONE that attends ANY trade show.