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Product Description
Trademark law in the United States has expanded exponentially in the last decade. Trademark owners are finding many new and creative ways to use their trademarks on the Internet, in domain names, and in new product configurations. Trademarks have become one of the most significant assets corporations hold. This book provides not only a balanced introduction to the law of trademarks and the policies underlying this area of law, it also challenges students to consider new and developing forms and uses of trademarks that we will likely see in the near future.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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two pesos, thirst aid, liquor warehouse, registration agreement, trademark examiners, residual hearsay rule, formative domain names, retail department store services, such registered mark, misdescriptive marks, nominative fair use, constructive use date, jure functional, trademark jurisprudence, incontestable registration, cheese wedge hats, rem provision, incontestable status, mere descriptiveness, facto secondary meaning, trademark dilution claim, merely descriptive mark, disputed domain names, incontestability provisions, distinctive trade dress Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lanham Act, United States, Native Americans, New York, Supreme Court, Natural Light, Coors Light, Virtual Works, Blue Coral, Court of Appeals, Kentucky Fried, Sporty's Farm, Soon Chang, International Kennel Club, Haute Diggity Dog, Rhee Bros, Taco Cabana, Japan Telecom, Uniform Policy, Camden Yards, Tie Tech, Bruce Springsteen, Spider Webs, Victoria's Secret, Time Out Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
two pesos, thirst aid, liquor warehouse, registration agreement, trademark examiners, residual hearsay rule, formative domain names, retail department store services, such registered mark, misdescriptive marks, nominative fair use, constructive use date, jure functional, trademark jurisprudence, incontestable registration, cheese wedge hats, rem provision, incontestable status, mere descriptiveness, facto secondary meaning, trademark dilution claim, merely descriptive mark, disputed domain names, incontestability provisions, distinctive trade dress Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lanham Act, United States, Native Americans, New York, Supreme Court, Natural Light, Coors Light, Virtual Works, Blue Coral, Court of Appeals, Kentucky Fried, Sporty's Farm, Soon Chang, International Kennel Club, Haute Diggity Dog, Rhee Bros, Taco Cabana, Japan Telecom, Uniform Policy, Camden Yards, Tie Tech, Bruce Springsteen, Spider Webs, Victoria's Secret, Time Out Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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92% buy the item featured on this page: Trademark Law and Policy$63.65 |
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3% buy Emanuel Law Outlines: Intellectual Property $18.98 |
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2% buy Essentials of Trademarks and Unfair Competition (Essentials Series) $23.07 |
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2% buy Trademark: Legal Care for Your Business & Product Name $26.39 |
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