Trademark : Legal Care for Your Business & Product Name, 4th Ed [Paperback]

Stephen Elias (Author), Kate McGrath (Author)

Book Description

ISBN-10: 087337519X | ISBN-13: 978-0873375191 | Publication Date: May 1999 | Edition: 4th

Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect business names, product names, product packaging, logos, slogans, domain names...anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to choose marks that competitors can't copy, search for other marks that might conflict with yours, register a name or other mark, protect and maintain your marks' legal strength and understand and resolve disputes outside the courtroom. Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. (20090101)

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Amazon.com Review

Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. --This text refers to an alternate Paperback edition.

Review

Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book. (San Francisco Examiner 20090101)

A must-read for all start-up businesses. (Computer Book Review 20090101)

Get tips to help you choose and protect a name, logo and other unique items that identify your company. (Houston Chronicle 20090101)

[There is] no other text on the market to compare. (Legal Publishing Preview 20090101)

Excellent step-by-step instructions for registering a mark, written in plain English with clear examples. (Library Journal )

An excellent self-help book. (Orange County Register ) --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 352 pages
• Publisher: Nolo; 4th edition (May 1999)
• Language: English
• ISBN-10: 087337519X
• ISBN-13: 978-0873375191
• Product Dimensions: 11.2 x 8.8 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (28 customer reviews)
• Amazon Best Sellers Rank: #3,091,476 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

48 of 50 people found the following review helpful:

4.0 out of 5 stars Invaluable resource for folks starting a new business., July 23, 1999

By A Customer

This review is from: Trademark : Legal Care for Your Business & Product Name, 4th Ed (Paperback)

If I'd read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today's global, electronic marketplace, it's absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Good Introduction for the Non-Professional, November 9, 2005

By 

John Matlock "Gunny" (Winnemucca, NV) - See all my reviews
(REAL NAME)   

This review is from: Trademark: Legal Care for Your Business & Product Name (Paperback)

This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.

This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.

If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.

Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.

8 of 8 people found the following review helpful:

4.0 out of 5 stars A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT., October 16, 2005

By 

Mark Trent (Corpus Christi, Texas) - See all my reviews

This review is from: Trademark: Legal Care for Your Business & Product Name (Paperback)

To my knowledge, the best, simple, handy reference for Trademark available.

It's very useful in planning and getting an overview.

I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.

Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.