With the advent of the Internet, small business owners and innovators of every stripe need to be everwatchful when choosing and protecting their names, logos, packaging and slogans. Fortunately, there's help. Trademark explains, step by step, how to: choose a distinctive name that competitors can't copy, conduct a trademark search, register a trademark with the U.S. Patent and Trademark Office, protect and maintain a trademark, handle trademark disputes outside the courtroom, understand the trademark issues affecting domain names and the Internet.
Trademark: Legal Care for Your Business & Product Name
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Book Description
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Editorial Reviews
Amazon.com Review
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
--This text refers to an alternate
Paperback
edition.
Review
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book. (San Francisco Examiner 20090101)
A must-read for all start-up businesses. (Computer Book Review 20090101)
Get tips to help you choose and protect a name, logo and other unique items that identify your company. (Houston Chronicle 20090101)
[There is] no other text on the market to compare. (Legal Publishing Preview 20090101)
Excellent step-by-step instructions for registering a mark, written in plain English with clear examples. (Library Journal )
An excellent self-help book. (Orange County Register ) --This text refers to an out of print or unavailable edition of this title.
A must-read for all start-up businesses. (Computer Book Review 20090101)
Get tips to help you choose and protect a name, logo and other unique items that identify your company. (Houston Chronicle 20090101)
[There is] no other text on the market to compare. (Legal Publishing Preview 20090101)
Excellent step-by-step instructions for registering a mark, written in plain English with clear examples. (Library Journal )
An excellent self-help book. (Orange County Register ) --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
48 of 50 people found the following review helpful
Format:Paperback
If I'd read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today's global, electronic marketplace, it's absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.
14 of 14 people found the following review helpful
Format:Paperback
This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.
This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.
If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.
Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.
This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.
If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.
Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.
9 of 9 people found the following review helpful
Format:Paperback
To my knowledge, the best, simple, handy reference for Trademark available.
It's very useful in planning and getting an overview.
I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.
Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.
It's very useful in planning and getting an overview.
I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.
Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.
Most Recent Customer Reviews
Great into and primer into the world of trademarks
I was trying to develop a trademark and did not really know anything about the subject. I tried looking on the web but became frustrated since there did not seem to be 1 simple... Read more
Published 1 month ago by Hoppaguy
Trademark Wisdom
This book is for someone who is developing a trademark and wants to be sure that all the "T"'s are crossed and "I"'s are dotted. Read more
Published 3 months ago by Paul Mark Provencher
The most common area for trademarks - business and product names
This is the book that got me started in trademark search and use of the Trademark Electronic Search System (TESS). Read more
Published 9 months ago by Citizen John
Good intro for those new to trademarks
If you're new to trademarks this book is a great single resource to get up to speed. If you have a small business, the book itself may suffice. Read more
Published 10 months ago by En P. Junction
Essential Reading for those Interested in Starting a Business.
I love this book series! All of the books I have read so far in the series cover every angle you will need to think of legally, on that particular subject. Read more
Published 14 months ago by Liolania
You Can't Lose with Nolo, They are the Best
I have been using NOLO's "Deduct It" books for the last two years, and they have saved me a lot of money on taxes. Read more
Published 15 months ago by Bob Feeser
A pick for any serious business or general lending library
The ninth updated edition of TRADEMARK: LEGAL CARE FOR YOUR BUSINESS PRODUCT AND NAME is a pick for any serious business or general lending library. Read more
Published 16 months ago by Midwest Book Review
Excellent Introduction: For Beginners but Not for Dummies
On many occasions, I've called upon the Nolo series of books to provide practical guidance through legal and regulatory thickets. This book did not disappoint! Read more
Published 16 months ago by Theseus
Trademark registration for small businesses
As a small business owner a lot of areas of the law are confusing. Especially confusing when you see your marketplace getting larger and larger because of the internet. Read more
Published 17 months ago by Brad B
Trademarks And Everything Ypu Must Know!
No Ho books does it again. I cannot stop recommending these books, all of them, more and more. I decided this time to give you a table of contents and you can see what it covers in... Read more
Published 17 months ago by Lorenzo M. in the Hollywood CA Area
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