Trademarked: A History of Well-Known Brands from Aertex to Wright's Coal Tar [Hardcover]

David Newton (Author)

Book Description

Publication Date: January 1, 2008

In the first 30 years of trade registration—between 1876 and 1906—more than 250,000 marks were registered in Britain. In this book, David Newton—formerly Head of Patents Information at the British Library—has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase “always a bridesmaid, never a bride.” From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

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About the Author

David Newton was Head of Patents Information at the British Library for twenty years. He is the author of Patents on the Internet and Trademarks: An Introductory Guide and Bibliography and has written numerous journal articles. He is a member of the Chartered Institute of Library and Information Professionals and is Associate Editor of the journal World Patent Information.

Product Details

• Hardcover: 384 pages
• Publisher: The History Press (January 1, 2008)
• Language: English
• ISBN-10: 0750945907
• ISBN-13: 978-0750945905
• Product Dimensions: 9.8 x 6.9 x 1.1 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,437,422 in Books (See Top 100 in Books)