Trademarks of the '40s & '50s [Paperback]

Tyler Blik (Author), Erik Baker (Author), Steven Heller (Introduction)

Book Description

Publication Date: June 1, 1988

Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. This book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.

Editorial Reviews

About the Author

Tyler Blik is the principal of Tyler A. Blik Design, a design firm specializing in business identity and logo design. Located in San Diego, his design work has been published both nationally and abroad.

Erik Baker is a New York-based graphic designer. His work has been featured in Communication Arts, Print, and Domus.

Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.

Product Details

• Paperback: 144 pages
• Publisher: Chronicle Books (June 1, 1988)
• Language: English
• ISBN-10: 087701485X
• ISBN-13: 978-0877014850
• Product Dimensions: 8.7 x 8 x 0.5 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #884,622 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Fascinating and beautiful book of trademark art, August 16, 2000

By 

hyperbolium (Earth, USA) - See all my reviews
(TOP 50 REVIEWER)    (HALL OF FAME REVIEWER)   

This review is from: Trademarks of the '40s & '50s (Paperback)

In this age of computerized clip-art, the works housed in this collection may not be as impressive - or perhaps surprising - as they were at its 1988 publication. Still, the beauty of these trademarks and the cleverness of their design are both a pleasure to view and and a source of inspiration. By pulling these logos out of their sublimated context and displaying them front and center, they turn into works of art.

Baker and Blik have gathered together a wide range of logos, including some very familiar (The Pep Boys, Zig-Zag, Elsie the Cow), and many more hopelessly obscure - but no less fascinating. And by organizing around themes, the reader can get some ideas as to how themeatic elements came and went with the years.

A nice coffee-table or bathroom book that is also at home on a graphic designer's bookshelf.

1 of 1 people found the following review helpful:

4.0 out of 5 stars retro for me, August 31, 2000

By 

dale - See all my reviews

This review is from: Trademarks of the '40s & '50s (Paperback)

if not just to look at the development of the corporate identity of various well known companies (and some that haven't changed!) then you surely need this book just for your retro-fixation... i know i did anyway.