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5 of 5 people found the following review helpful:
5.0 out of 5 stars
Fascinating and beautiful book of trademark art,
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This review is from: Trademarks of the '40s & '50s (Paperback)
In this age of computerized clip-art, the works housed in this collection may not be as impressive - or perhaps surprising - as they were at its 1988 publication. Still, the beauty of these trademarks and the cleverness of their design are both a pleasure to view and and a source of inspiration. By pulling these logos out of their sublimated context and displaying them front and center, they turn into works of art.Baker and Blik have gathered together a wide range of logos, including some very familiar (The Pep Boys, Zig-Zag, Elsie the Cow), and many more hopelessly obscure - but no less fascinating. And by organizing around themes, the reader can get some ideas as to how themeatic elements came and went with the years. A nice coffee-table or bathroom book that is also at home on a graphic designer's bookshelf.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
retro for me,
By
This review is from: Trademarks of the '40s & '50s (Paperback)
if not just to look at the development of the corporate identity of various well known companies (and some that haven't changed!) then you surely need this book just for your retro-fixation... i know i did anyway.
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Trademarks of the '40s & '50s by Eric Baker (Paperback - June 1, 1988)
Used & New from: $2.15
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