Trademarks of the '60s & '70s [Paperback]

Tyler Blik (Author), Philip B. Meggs (Introduction)

Book Description

Publication Date: December 1, 1997

The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades. This collection features the best of the pop culture explosion.

Editorial Reviews

Review

Chronicle Books publishes some of the finest and least expensive titles on graphic design. A few years ago, it launched several sets of small format, full-color paperbacks, each about 130 pages in length, on trademarks, typography, and various episodes in design history. Flawlessly produced, each begins with a brief essay, followed but at least 100 illustrations, sometimes as many as 600. Taken together, at a price of about $17 each, there is no equivalent series of books on design-related subjects with such an abundance of high quality reproductions. Teachers, design studios, and libraries would be wise to obtain all the volumes. Ballast Quarterly Review

About the Author

Tyler Blik is the principal of Tyler A. Blik Design, a design firm specializing in business identity and logo design. Located in San Diego, his design work has been published both nationally and abroad.

Philip B. Meggs is the author of A History of Graphic Design.

Product Details

• Paperback: 132 pages
• Publisher: Chronicle Books (December 1, 1997)
• Language: English
• ISBN-10: 0811816982
• ISBN-13: 978-0811816984
• Product Dimensions: 8.9 x 8 x 0.4 inches
• Shipping Weight: 15 ounces
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,051,606 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Brilliant but brief overview of bygone symbols, March 7, 2001

By 

J. Hurwitz (PDX) - See all my reviews
(REAL NAME)   

This review is from: Trademarks of the '60s & '70s (Paperback)

A terrific overview of trademarks, this remarkable book break symbols down into sections - corporate america, typography, etc - that make the book easily digestable. Great as inspiration for graphic designers, as source material, or as one of my friends recently did, ideas for tattoos. Good stuff.

3.0 out of 5 stars Good reference, November 19, 2004

By 

Elliott Samuel Lemberger "Elliott" (Santa Monica, CA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Trademarks of the '60s & '70s (Paperback)

This book is a good reference, with a nice introduction by Philip Meggs, and some nice commentary, but it just kills me that you are not given the artist or firm behind any of the logos. For each logo, the author has listed the Company name, Company location, type of product, and year of execution of the logo, but if you are interested in the names behind the marks you will be frustrated that this piece of information is omitted.

2 of 7 people found the following review helpful:

3.0 out of 5 stars Lotsa Fun, and Informative., February 4, 2000

By A Customer

This review is from: Trademarks of the '60s & '70s (Paperback)

So far, the biggest kick I got out of this book was seeing the trademark for National Airlines. I remember when the only air service we got here in little Sarasota was from Eastern, National, and Florida Airlines, none of which are in existence any more. This book shows you how a symbol can be ubiquitous and then vanish.