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1 of 1 people found the following review helpful:
4.0 out of 5 stars Brilliant but brief overview of bygone symbols
A terrific overview of trademarks, this remarkable book break symbols down into sections - corporate america, typography, etc - that make the book easily digestable. Great as inspiration for graphic designers, as source material, or as one of my friends recently did, ideas for tattoos. Good stuff.
Published on March 7, 2001 by J. Hurwitz

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3.0 out of 5 stars Good reference
This book is a good reference, with a nice introduction by Philip Meggs, and some nice commentary, but it just kills me that you are not given the artist or firm behind any of the logos. For each logo, the author has listed the Company name, Company location, type of product, and year of execution of the logo, but if you are interested in the names behind the marks you...
Published on November 19, 2004 by Elliott Samuel Lemberger


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1 of 1 people found the following review helpful:
4.0 out of 5 stars Brilliant but brief overview of bygone symbols, March 7, 2001
This review is from: Trademarks of the '60s & '70s (Paperback)
A terrific overview of trademarks, this remarkable book break symbols down into sections - corporate america, typography, etc - that make the book easily digestable. Great as inspiration for graphic designers, as source material, or as one of my friends recently did, ideas for tattoos. Good stuff.
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3.0 out of 5 stars Good reference, November 19, 2004
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Elliott Samuel Lemberger "Elliott" (Santa Monica, CA United States) - See all my reviews
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This review is from: Trademarks of the '60s & '70s (Paperback)
This book is a good reference, with a nice introduction by Philip Meggs, and some nice commentary, but it just kills me that you are not given the artist or firm behind any of the logos. For each logo, the author has listed the Company name, Company location, type of product, and year of execution of the logo, but if you are interested in the names behind the marks you will be frustrated that this piece of information is omitted.
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2 of 7 people found the following review helpful:
3.0 out of 5 stars Lotsa Fun, and Informative., February 4, 2000
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This review is from: Trademarks of the '60s & '70s (Paperback)
So far, the biggest kick I got out of this book was seeing the trademark for National Airlines. I remember when the only air service we got here in little Sarasota was from Eastern, National, and Florida Airlines, none of which are in existence any more. This book shows you how a symbol can be ubiquitous and then vanish.
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Trademarks of the '60s & '70s
Trademarks of the '60s & '70s by Tyler Blik (Paperback - December 1, 1997)
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