From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
Copyright © American Library Association. All rights reserved
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What do Kendall Jackson, American Girl, Viking ranges, BMW, Sam Adams Beer, Panera Bread, Crate & Barrel,Victoria's Secret, and Callaway golf clubs have in common? Read morePublished 6 months ago by Marian Deegan
when this book came out in 2003 it was only somewhat relevant. in 2015, not at all.Published 11 months ago by kristykm90
Can't believe that a book with this much good information sold for only $.01. Unbelievable value.Published 16 months ago by Steven M. Pearson
I really enjoyed reading this book. It gave me a lot to consider when making decisions.Published 18 months ago by ZenAndTonic
Well written book on masstige topic. Would advice to anyone dealing with this topic. Some ideas look like - ready to borrow :-)Published 22 months ago by Alyona Tkachenko
Very insightful, easy to read and apply the core principles described in the book. I would recommend reading this book.Published on November 11, 2013 by Digby Beyleveld
I very much enjoyed and learned from this book. They apply the same set of principles to wildly different industries to illustrate how luxury goods and services were... Read morePublished on April 21, 2013 by Books n' music fan
Eminently readable and well-researched, Trading Up will naturally appeal to the MBA set, but it is so well done it deserves a larger, more general audience. Read morePublished on February 14, 2012 by Rob Fitzgibbon