Ted's abiding belief in the value of genuine feedback from the right people led him to develop a unique method of coaching executive clients. He supports his precepts with references to academic works, but his anecdotal evidence will probably be what stays with most readers. Ted's compassion for his clients and their daily challenges of leadership at the executive level really comes through. This is a good book for coaches who want to learn a new system, but also for anyone interested in continually improving personal performance in leadership positions.
Middelberg's book gives detailed steps an executive coach can take to change his client's performance and, more important, measure that improvement. He offers a unique approach that is more concrete in the detail and the measure-ability of results.