Thematic analysis - a process for encoding qualitative information - can be thought of as a bridge between the languages of qualitative and quantitative research. This book helps students and researchers understand thematic analysis as a process that is a part of many qualitative methods, and provides clear guidance about learning to develop techniques to apply to research. The book shows how one can sense themes - the first step in analyzing information - as well as how to develop codes through the use of numerous examples from different research settings.
Richard Boyatzis is Professor in the Departments of Organizational Behavior and Psychology at Case Western Reserve University.
