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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling Paperback – April 28, 2014


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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling + A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms + The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms
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Product Details

  • Paperback: 162 pages
  • Publisher: Beactive Books (April 28, 2014)
  • Language: English
  • ISBN-10: 1909547018
  • ISBN-13: 978-1909547018
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #735,309 in Books (See Top 100 in Books)

More About the Author

Nuno Bernardo is an award-winning and Emmy-nominated producer, founder and manager of beActive Entertainment. Inspired by Orson Welles radio play War of the Worlds, Nuno Bernardo set up beActive in 2003 to explore new forms of interactive and immersive storytelling. In the last decade, using his unique approach to transmedia, Nuno has produced +200 hours of multiplatform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world's greatest film and television festivals along the way.

Nuno Bernardo is currently producing the documentary The Stand Ups and developing Get Happy with the Irish Film Board. His recent credits include documentary Road to Revolution, Final Punishment ARG (alternate reality game) and cross-media experience Collider World, both nominated for an International Digital EMMY. He just released Transmedia 2.0 as a follow up to his 2011 best-selling book The Producers Guide to Transmedia. He is also a frequent Blogger for MIPWORLD and lecturer at the most important cross-media training labs. According to the BBC, "Nuno Bernardo is a leading world expert in New Media".

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1 of 1 people found the following review helpful By Forris B. Day on July 18, 2014
Format: Kindle Edition
If there is one thing I can't stand are folks who, when presented with a problem, say “It can't be done”. You know the type. No matter what opportunity is presented to them they just can't get out of their own way. Tough people to deal with for sure. On the other hand I LOVE talking to and reading about smart people. People who are ingenious and think outside the box. People who see a challenge and tackle it head on. Nuno Bernardo, author of the book “Transmedia 2.0” – (How to Create an Entertainment Brand using a Transmedial Approach to Storytelling) is such a person.

“What is Transmedia?”. It's a big word for something you have witnessed for years. It is taking a story and moving it across many media platforms. I'll use a Disney movie for example. It can be any movie from them, just imagine one. You watch the movie at a theater on a large screen. That is one form of media, but now think of all the other ways you can experience the movie after your initial viewing. There are video games for home, phone apps, books, toys, board games and the list goes on. You can continue to be in the story long after watching the movie. It becomes part of your life. That is transmedia. Sure, Disney is a giant media company, but you can pull it off too with your story.

We are in an age when everyone has some form of electronic device, even young children. Bernardo teaches the reader to think differently when creating a story. No matter what type of story you are writing. He encourages you to think about how it can be turned into other forms of entertainment using the characters and story you have already created. Can it be a web series? Can it be a card game? Can it be a serialized story for YouTube viewers? You get the idea.
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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling
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