Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
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Book Description
Editorial Reviews
About the Author
Christopher Bartlett is the Daewoo Professor of Business Administration and Chair of the Program for Global Leadership at Harvard Business School.
Sumantra Ghoshal is Professor of Strategic and International Management at the London Business School.
Sumantra Ghoshal is Professor of Strategic and International Management at the London Business School.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
4.0 out of 5 stars
A Well Balanced Classroom Textbook,
By
This review is from: Transnational Management: Text and Cases (Hardcover)
This book can be used at any level of post-secondary education (Bachelors, Masters, or Doctorate) where international issues are the focus. I used this text as a part of a Ph.D. curriculum.The book is broken up into three main segments; strategy, organization dynamics, and practical application with future considerations. Each chapter within each segment has three main sections; topical discussion, cases, and readings (i.e. journal type articles) related to the chapter's topic in that order. Although I think it would have better to have the readings before the cases, it not really that impeding. I found the topical discussion to the point, borderline brief, which is good since most people only can remember 10% of what they're reading anyway. The negative here is that this book may have to be supplemented with other material to cover a semester length. The cases do not present any preconceived questions, so the institution or instructor will have to come up with those on their own. I like this since it allows an instructor to personalize the book to their class, not that they don't do that anyway. Overall, this is a decent text with up-to-date knowledge (as of 2004) to be relevant for a few years to come.
8 of 11 people found the following review helpful:
5.0 out of 5 stars
A great and well done book!,
By A Customer
This review is from: Transnational Management: Text, Cases, and Readings in Cross-Border Management (Hardcover)
I'm student of international business and i think this book is a great tool for us. With so clear concepts and magnific cases is a great book to use like a text book.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Opinion from a Brazilian Manager,
Amazon Verified Purchase(What's this?)
This review is from: Transnational Management: Text and Cases (Hardcover)
Very good and comprehensive work. Very usefull for the global manager.
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Inside This Book
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First Sentence:
This book focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
global strategy execution, subsidiary top managers, global strategic decision making, unfavorable outcome group, global strategic decisions, global strategy making, global strategy levers, global strategies work, frontline entrepreneurs, industry globalization drivers, gas displacement pumps, energy management business, xerographic products, joint study teams, relays business, global account management, voluntary execution, global business manager, sidiary managers, elevator market, subsidiary initiative, new world producers, disguised certain names, transnational innovation, global account managers Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Fuji Xerox, Star Alliance, New York, Hong Kong, United Kingdom, Rank Xerox, Harvard Business School, North America, Air Canada, Harvard Business Review, Latin America, General Electric, Middle East, American Skandia, Fuji Photo Film, New Zealand, South Korea, Ivey Management Services, Xerox Group, General Motors, Louis Schweitzer, Six Sigma, John Browne, Schindler India New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
This book focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
global strategy execution, subsidiary top managers, global strategic decision making, unfavorable outcome group, global strategic decisions, global strategy making, global strategy levers, global strategies work, frontline entrepreneurs, industry globalization drivers, gas displacement pumps, energy management business, xerographic products, joint study teams, relays business, global account management, voluntary execution, global business manager, sidiary managers, elevator market, subsidiary initiative, new world producers, disguised certain names, transnational innovation, global account managers Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Fuji Xerox, Star Alliance, New York, Hong Kong, United Kingdom, Rank Xerox, Harvard Business School, North America, Air Canada, Harvard Business Review, Latin America, General Electric, Middle East, American Skandia, Fuji Photo Film, New Zealand, South Korea, Ivey Management Services, Xerox Group, General Motors, Louis Schweitzer, Six Sigma, John Browne, Schindler India New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
8
books
cite this book:
See all 8 books citing this book
- Knowledge at Work: Creative Collaboration in the Global Economy by Robert Defillippi on page 197, and Back Matter
- Knowledge at Work: Creative Collaboration in the Global Economy by Robert Defillippi on page 197, and Back Matter
- Managing Human Resources in Europe: A Thematic Approach (Global HRM) by Henrik Holt Larsen on page 105
- Strategic Supply Chain Alignment: Best Practice in Supply Chain Management by John Gattorna on page 337
- Dragon Multinational: A New Model of Global Growth by John A. Mathews in Back Matter
See all 8 books citing this book
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