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Transnational Management: Text and Cases 4th Edition

4.8 out of 5 stars 5 customer reviews
ISBN-13: 978-0072482768
ISBN-10: 0072482761
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Editorial Reviews

About the Author

Christopher Bartlett is the Daewoo Professor of Business Administration and Chair of the Program for Global Leadership at Harvard Business School.

Sumantra Ghoshal is Professor of Strategic and International Management at the London Business School.
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Product Details

  • Hardcover: 864 pages
  • Publisher: McGraw-Hill/Irwin; 4 edition (July 28, 2003)
  • Language: English
  • ISBN-10: 0072482761
  • ISBN-13: 978-0072482768
  • Product Dimensions: 7 x 1.5 x 9 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,846,002 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
This book can be used at any level of post-secondary education (Bachelors, Masters, or Doctorate) where international issues are the focus. I used this text as a part of a Ph.D. curriculum.
The book is broken up into three main segments; strategy, organization dynamics, and practical application with future considerations.
Each chapter within each segment has three main sections; topical discussion, cases, and readings (i.e. journal type articles) related to the chapter's topic in that order. Although I think it would have better to have the readings before the cases, it not really that impeding.
I found the topical discussion to the point, borderline brief, which is good since most people only can remember 10% of what they're reading anyway. The negative here is that this book may have to be supplemented with other material to cover a semester length.
The cases do not present any preconceived questions, so the institution or instructor will have to come up with those on their own. I like this since it allows an instructor to personalize the book to their class, not that they don't do that anyway.
Overall, this is a decent text with up-to-date knowledge (as of 2004) to be relevant for a few years to come.
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By A Customer on October 19, 1999
Format: Hardcover
I'm student of international business and i think this book is a great tool for us. With so clear concepts and magnific cases is a great book to use like a text book.
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By Crystal on December 13, 2015
Format: Hardcover Verified Purchase
Great book! Some of it is difficult to read through but worth it. The reading challenge your knowledge and understanding on globalization.
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Format: Hardcover Verified Purchase
Very good and comprehensive work. Very usefull for the global manager.
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By A Customer on January 27, 1999
Format: Hardcover
Please advise if a FRENCH EDITION OF THIS BOOK IS CURRENTLY AVAILABLE
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