Trash Proof News Releases [Paperback]

Paul J. Krupin (Author)

Book Description

ISBN-10: 1885035071 | ISBN-13: 978-1885035073 | Publication Date: April 1, 2001

Getting publicity is one of the most important ways to jump start your marketing and promotion.

“Trash-Proof News Releases” contains proven strategies for getting publicity. It covers the how, why, what, when and where of news release strategy and follow-up in today's fast evolving media environment.

Follow the leaders! This book will tantalize you with real life PR success stories and proven tactics. It contains over 120 of the best news releases transmitted by the Internet to Media Fax Service – IMEDIAFAX.COM.

Editorial Reviews

Review

A comprehensive, enlightening resource with this book. I guarantee anyone who reads it will write a better news release! -- Rod Colvin, Publisher, Addicus Books

Trust me on this one folks, if you need publicity of any type for any product..., get this book -- Paul Tulenko, Syndicated Business Columnist, Scripps Howard News Service, July 9, 2001

Trust me on this one folks, if you need publicity of any type for any product..., get this book -- Paul Tulenko, Syndicated Business Columnist, Scripps Howard News Service, July 9, 2001

When Krupin tells you media like a certain angle or format, he knows--because he went out and asked them. -- Shel Horowitz, Author, Frugal Marketing,

About the Author

Paul J. Krupin is a scientist and former attorney with over 25 years experience. He has written over 20 books, and is creator of IMEDIAFAX - The Internet to Media Fax Service, a custom news release distribution service. Krupin has sent out millions of news releases for thousands of authors and publishing companies and businesses and organizations of all types over the past few years. Krupin’s work is highly regarded in the independent publishing industry for his expertise and book publicity achievements. He knows what he's talking about. You will profit from his advice.

Product Details

• Paperback: 223 pages
• Publisher: Direct Contact Pub (April 1, 2001)
• Language: English
• ISBN-10: 1885035071
• ISBN-13: 978-1885035073
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #5,755,943 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars A Great "Swipe File" from experts, with instructions to use, September 12, 2002

By 

James Buch "Retired Rocket Scientist" (Bettendorf, IA United States) - See all my reviews
(REAL NAME)   

This review is from: Trash Proof News Releases (Paperback)

One of the keys to this book is the HUGE example section of real successful press releases written by the stars of the publicity field. The book author wants you to use these like ad copywriters use "swipe files". This is part of his 3-I technique to Identify relevant examples, Imitate their application to your task and Innovate to get the best out of them. When you are started out with a portfolio of really outstanding real examples and instructed to steal from them as advertising people readily steal from each other, then you are well launched towards success.

It is OK to use other people's working ideas as a springboard to your own success. Not all books dealing with publicity are this dedicated to making it easy for the reader to succeed. Some are more inclined to be of the type "Well, I read the whole book, and I still don't know how to really write a great release." Read this book, and you will be overflowing with real great press releases and tons of direct information from those press people that you send these releases to. Those guys on the receiving end are varied in opinions and preferences - so there are good and better ways, but there is no such thing as a "best" way.

1 of 3 people found the following review helpful:

1.0 out of 5 stars Don't waste your money..., March 18, 2003

By 

Angela S Titus (Denver, CO) - See all my reviews

This review is from: Trash Proof News Releases (Paperback)

This book is one big advertisement for Imediafax.com. All the resources listed in the back of the book lead to their website and all the examples of press releases in the book are ones they've created. The book implies you need to use their company to get good publicity. It's gratuitous and annoying. Bulletproof News Releases by Kay Borden is much more helpful.