Product Description
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, and is being published by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
Topics covered in the report include:
* Explanations and definitions of social media and social networking Highlights of the way social media and social networking are used in other industries
* How travel companies are using social media and social networking in 2007
* How travel companies can use social media and social networking in the future
* Publishing Partners are TIG Global and Vizergy; Sponsoring supporters are Open Hospitality and Yahoo!
Topics covered in the report include:
* Explanations and definitions of social media and social networking Highlights of the way social media and social networking are used in other industries
* How travel companies are using social media and social networking in 2007
* How travel companies can use social media and social networking in the future
* Publishing Partners are TIG Global and Vizergy; Sponsoring supporters are Open Hospitality and Yahoo!
About the Author
Cindy Estis Green s career spans thirty years of hospitality and travel industry experience. With an MBA in Marketing and a BS from the Cornell University School of Hotel Administration, she has worked extensively in hospitality and destination marketing. Ms. Green spent seven years with Hilton International as head of corporate marketing information systems and research and as a general manager for the Vista hotel brand.
After starting up the marketing consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green is now managing partner of The Estis Group providing strategic marketing consulting to travel organizations in the area of sales and marketing best practices, distribution strategy, internet marketing, social media, revenue management and customer engagement. Her latest venture launched in June, 2008 is a website showcasing sales and marketing innovation and best practices; it can be found at drivingrevenue.travel.
A frequent speaker at national conferences and author of many groundbreaking industry reports, most notably Demystifying Distribution, The Online Metrics Handbook for Travel Marketers and The Travel Marketers Guide to Social Media and Social Networks, she was named one of the top 25 greatest minds in hospitality sales and marketing by HSMAI s Marketing Review magazine and named Marketing Innovator of the Year by Lodging magazine.
After starting up the marketing consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green is now managing partner of The Estis Group providing strategic marketing consulting to travel organizations in the area of sales and marketing best practices, distribution strategy, internet marketing, social media, revenue management and customer engagement. Her latest venture launched in June, 2008 is a website showcasing sales and marketing innovation and best practices; it can be found at drivingrevenue.travel.
A frequent speaker at national conferences and author of many groundbreaking industry reports, most notably Demystifying Distribution, The Online Metrics Handbook for Travel Marketers and The Travel Marketers Guide to Social Media and Social Networks, she was named one of the top 25 greatest minds in hospitality sales and marketing by HSMAI s Marketing Review magazine and named Marketing Innovator of the Year by Lodging magazine.
