Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store [Hardcover]

Bob Miglani (Author)

Book Description

Publication Date: May 31, 2006

A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family’s Dairy Queen® store

Customer service is the cornerstone of every successful business, and in Treat Your Customers, corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his family’s Dairy Queen® store.

Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, Treat Your Customers will appeal to any business owner, manager, or corporate employee who wants to enhance sales, motivate employees, and keep customers coming back.

Editorial Reviews

From Publishers Weekly

Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including "once in a while, taste your own ice cream," (try out the customer experience) and "check the weather before you order" (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice. Unified around his eighth lesson, "never forget the plain old vanilla," Miglani shows how satisfying simple advice in a simple package can be.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Bob Miglani has been working in a Fortune 500 Company for the last 13 years, where he has had positions of increasing responsibility leading into his current role as Senior Director of Public Affairs. A well-respected leader in his field, he has been at the forefront of identifying and embracing new and emerging customers and developing innovative partnerships. He continues to serve a different type of customer in his spare time on the weekends and some holidays at his family’s Dairy Queen® store, which he has helped manage for over 20 years. He lives in New Jersey.

Product Details

• Reading level: Ages 18 and up
  
• Hardcover: 160 pages
• Publisher: Hyperion (May 31, 2006)
• Language: English
• ISBN-10: 1401301983
• ISBN-13: 978-1401301989
• Product Dimensions: 7.8 x 5.3 x 0.6 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #1,425,329 in Books (See Top 100 in Books)

More About the Author

Bob Miglani came to the US from India about 30 years ago, with his parents and two sisters with a few dollars and the desire to work hard and pursue the American dream. Shortly after arriving in the US, his family cobbled together enough money to buy a Dairy Queen franchise and began a journey that continues to this day.

Bob helped his family run their Dairy Queen for the last 20 years and along the way, got an education and landed a job with a Fortune 50 Company, where he works today.

Bob is an experienced manager with 18 years of experience rising through the ranks in a Fortune 50 Company in New York City. He has been a top performing sales representative and created new functions and led multiple teams.

Throughout his career in corporate America, Bob has never forgotten his roots of a small town Dairy Queen owner doing everything he can to serve customers - with integrity, heart and a smile. Bob's book, Treat Your Customers is about the business lessons he learned while working at the family Dairy Queen store.

Most recently, Bob started a blog called: EmbraceTheChaos.com where he writes about how we can overcome uncertainty, anxiety and unpredictability in this new global world by making a simple Choice to Embrace the Chaos, by following 8 Rules.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars a MUST for every retailer, airline, bank, credit card companies, etc..., June 27, 2006

By 

Sam (Chicago) - See all my reviews

This review is from: Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store (Hardcover)

This book gets to the real basics of customer service. If anyone has noticed, customer service anywhere has seriously gone downhill - there is no emphasis on making the consumer a first priority anymore! Whether you are in the food service industry or a doctor or an airline - read this book!!! Your customers will thank you!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Customer Service Lessons With a Cherry on Top!, June 27, 2006

By 

K. Sharma - See all my reviews
(REAL NAME)   

This review is from: Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store (Hardcover)

Author Bob Miglani does a great job in reminding us the all-important rule in any business: THE CUSTOMER IS KING. Treat your customers is filled with great anecdotal stories from Miglani's experience of working at his family-owned Dairy Queen. Reading this book reminds everyone of the importance of customer service and how it leads to success. Working for the sales division of a huge retail tech company I cant stress the importance of customer service enough. Miglani offers fun and creative examples of some very simple and important guidelines. Excellent book and a must read.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Goes Well Beyond Direct Customer Service, June 24, 2006

By 

Pele (Los Angeles, CA) - See all my reviews

This review is from: Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store (Hardcover)

This book is a valuable tool for anyone who is in the service business - not just direct retail. Miglani's lessons are easily transferable to lawyers, doctors, brokers - anyone who has direct contact with clients. His easy style and relatively straight foward anecdotes may lull one into thinking that this stuff is easy - but as anyone who has dealt with the DMV, an airline or a phone company can tell you - it's not. I thought this book really cut it down to basics, and should be required reading for anyone who sells to or interacts with customers - no matter what their product or service. Whether you a newbie at your first job behind the counter, or an experienced exec at a large company, this book is filled with valuable gems that will help you improve your relations with your suppliers and customers.