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Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store Hardcover – May 31, 2006


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Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Hardcover: 160 pages
  • Publisher: Hyperion; First Edition edition (May 31, 2006)
  • Language: English
  • ISBN-10: 1401301983
  • ISBN-13: 978-1401301989
  • Product Dimensions: 5 x 7.5 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #702,017 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including "once in a while, taste your own ice cream," (try out the customer experience) and "check the weather before you order" (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice. Unified around his eighth lesson, "never forget the plain old vanilla," Miglani shows how satisfying simple advice in a simple package can be.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Bob Miglani has been working in a Fortune 500 Company for the last 13 years, where he has had positions of increasing responsibility leading into his current role as Senior Director of Public Affairs. A well respected leader in his field, he has been at the forefront of identifying and embracing new and emerging customers and developing innovative partnerships. He continues to serve a different type of customer in his spare time on the weekends and some holidays at his family's Dairy Queen restaurant which he has helped manage for over 20 years.

More About the Author

Bob Miglani an Author, an accomplished executive with a Fortune 50 Company in NYC for the last 20 years, grew up running his family's Dairy Queen Store and came to America from India about 35 years ago with only $75 and the desire to pursue the American dream.

Through real life experiences in India, Bob has been able to bring a fresh perspective to the chaos that surrounds our modern life right here at home in America, which is the topic of his new book titled, Embrace the Chaos.

Bob writes and speaks about: #Moving Forward in Life and Work, #Getting Unstuck, #Managing Career Chaos

For more information, please visit: www.EmbraceTheChaos.com.

Twitter: @bobmiglani
Facebook: facebook.com/bobmiglani

Customer Reviews

The book is easy to read and very interesting.
J. Bernal
Without a wall to separate us, we are more able to treat them like real people."
Andrew Everett
This book must be read by everyone in a customer relationship environment.
J. Sawhney

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Sam on June 24, 2006
Format: Hardcover
This book is a valuable tool for anyone who is in the service business - not just direct retail. Miglani's lessons are easily transferable to lawyers, doctors, brokers - anyone who has direct contact with clients. His easy style and relatively straight foward anecdotes may lull one into thinking that this stuff is easy - but as anyone who has dealt with the DMV, an airline or a phone company can tell you - it's not. I thought this book really cut it down to basics, and should be required reading for anyone who sells to or interacts with customers - no matter what their product or service. Whether you a newbie at your first job behind the counter, or an experienced exec at a large company, this book is filled with valuable gems that will help you improve your relations with your suppliers and customers.
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2 of 2 people found the following review helpful By Cameron R. Battley on June 6, 2006
Format: Hardcover
Two things really annoy me about standard business books. First the language is often dense and inaccessible, heavy in jargon, and seemingly written as if to impress the reader with the author's "insider" status. Second, it is frequently hard to translate the grand schemes, systems, processes and models into simple actions that improve businesses and increase profit.

"Treat Your Customers" is a business book for the rest of us. It answers the question: What simple things can I change TODAY - not as part of an elaborate plan, or the latest chic in business revolutions - but as easy-to-implement steps in daily business?

Miglani has written the book in a very easy to digest format, a series of parables that get your head nodding in agreement, because they just flat-out make sense. Some sound familiar, but offer a timely reminder to those in big industries that we sometimes overcomplicate business. Other lessons offer fresh insight into business practices and behaviours that make sense whether you're running a small, local business or a global venture.

I like that Miglani has kept one foot in his family's Dairy Queen store, while pursuing a career as an executive at a Fortune 500 company. "Treat Your Customers" is written from the perspective of the former, but,, clearly, his lessons are designed to apply equally to those working in the offices of the biggest companies.
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2 of 2 people found the following review helpful By J. Sawhney on July 5, 2006
Format: Hardcover
Bob Miglani is a tremendous author. Treat Your Customers is so perfect for an individual or a company. After reading the first few pages, I was already motivated to take action to enhance the culture and performance of my company. This book must be read by everyone in a customer relationship environment. Treat Your Customers is one of those rare books that will teach you a valuable business lesson regardless of your position and this book should be a required reading for all employees. The best thing about the book, it has an amazing way of teaching you things without getting boring.
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2 of 2 people found the following review helpful By K. Sharma on June 27, 2006
Format: Hardcover
Author Bob Miglani does a great job in reminding us the all-important rule in any business: THE CUSTOMER IS KING. Treat your customers is filled with great anecdotal stories from Miglani's experience of working at his family-owned Dairy Queen. Reading this book reminds everyone of the importance of customer service and how it leads to success. Working for the sales division of a huge retail tech company I cant stress the importance of customer service enough. Miglani offers fun and creative examples of some very simple and important guidelines. Excellent book and a must read.
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2 of 2 people found the following review helpful By Sam on June 27, 2006
Format: Hardcover
This book gets to the real basics of customer service. If anyone has noticed, customer service anywhere has seriously gone downhill - there is no emphasis on making the consumer a first priority anymore! Whether you are in the food service industry or a doctor or an airline - read this book!!! Your customers will thank you!
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2 of 2 people found the following review helpful By Kris on June 30, 2006
Format: Hardcover
Must for every business!!!!

Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!
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2 of 2 people found the following review helpful By Grad student who reads on July 12, 2008
Format: Hardcover
This book is full of great ideas not only for people who are in business but for anyone who interacts with people at all. It is a quick read but really makes you think about how you treat people and how they treat you!
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1 of 1 people found the following review helpful By Gabrielle on June 6, 2006
Format: Hardcover
This is great book! The author is witty and smart which keeps this book from melting off the cone and dusting on the shelves! The lessons learned are easily applicable in the business world and I also found that they are a great approach to life. Simple and practical lessons such as these are often forgotten and yet can be easily applied to reap great rewards. "Treating Your Customers" by applying these simple lessons, albeit with a boss, co-worker, or freind will not only help bring personal happiness but also a greater sense of sweet success for everyone you encounter!

Can I get a Blizzard with that?
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