Customer Reviews

Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store

5 star:		(12)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This book gets to the real basics of customer service. If anyone has noticed, customer service anywhere has seriously gone downhill - there is no emphasis on making the consumer a first priority anymore! Whether you are in the food service industry or a doctor or an airline - read this book!!! Your customers will thank you!

Author Bob Miglani does a great job in reminding us the all-important rule in any business: THE CUSTOMER IS KING. Treat your customers is filled with great anecdotal stories from Miglani's experience of working at his family-owned Dairy Queen. Reading this book reminds everyone of the importance of customer service and how it leads to success. Working for the sales division of a huge retail tech company I cant stress the importance of customer service enough. Miglani offers fun and creative examples of some very simple and important guidelines. Excellent book and a must read.

This book is a valuable tool for anyone who is in the service business - not just direct retail. Miglani's lessons are easily transferable to lawyers, doctors, brokers - anyone who has direct contact with clients. His easy style and relatively straight foward anecdotes may lull one into thinking that this stuff is easy - but as anyone who has dealt with the DMV, an airline or a phone company can tell you - it's not. I thought this book really cut it down to basics, and should be required reading for anyone who sells to or interacts with customers - no matter what their product or service. Whether you a newbie at your first job behind the counter, or an experienced exec at a large company, this book is filled with valuable gems that will help you improve your relations with your suppliers and customers.

This book is full of great ideas not only for people who are in business but for anyone who interacts with people at all. It is a quick read but really makes you think about how you treat people and how they treat you!

I love this book! In Treat Your Customers, Miglani tells us how to create AND maintain satisfied customers. Follow his lessons and simplify your approach. Don't over-complicate customer service; it really is about the fundamentals! Well done... Now this satisfied customer is off to get her BOGO Blizzard...

Bob Miglani is a tremendous author. Treat Your Customers is so perfect for an individual or a company. After reading the first few pages, I was already motivated to take action to enhance the culture and performance of my company. This book must be read by everyone in a customer relationship environment. Treat Your Customers is one of those rare books that will teach you a valuable business lesson regardless of your position and this book should be a required reading for all employees. The best thing about the book, it has an amazing way of teaching you things without getting boring.

Must for every business!!!!
Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!

Two things really annoy me about standard business books. First the language is often dense and inaccessible, heavy in jargon, and seemingly written as if to impress the reader with the author's "insider" status. Second, it is frequently hard to translate the grand schemes, systems, processes and models into simple actions that improve businesses and increase profit.

"Treat Your Customers" is a business book for the rest of us. It answers the question: What simple things can I change TODAY - not as part of an elaborate plan, or the latest chic in business revolutions - but as easy-to-implement steps in daily business?

Miglani has written the book in a very easy to digest format, a series of parables that get your head nodding in agreement, because they just flat-out make sense. Some sound familiar, but offer a timely reminder to those in big industries that we sometimes overcomplicate business. Other lessons offer fresh insight into business practices and behaviours that make sense whether you're running a small, local business or a global venture.

I like that Miglani has kept one foot in his family's Dairy Queen store, while pursuing a career as an executive at a Fortune 500 company. "Treat Your Customers" is written from the perspective of the former, but,, clearly, his lessons are designed to apply equally to those working in the offices of the biggest companies.

Miglani uses situations from his parents' Dairy Queen store as the basis for customer service lessons applicable to business in general - including Fortune 500 companies like the one where he works as a sales executive. Thirty bite-size chapters in plain English make this a quick read.

The common thread throughout this book is a mindset focused on pleasing customers and earning their repeat business. Topics include customer service, up-selling, work ethic, leadership, and supplier relationships.

Miglani suggests that our vocabulary can distance us from customers. "By removing words like 'client' or 'consumer' we remove the wall between 'them' and 'us.' Without a wall to separate us, we are more able to treat them like real people."

"I can't imagine running a business, whether it's a Dairy Queen or a major Fortune 500 company, without having a real feel for customers... It's a good business practice to go on the front line occasionally. It not only helps to get a flavor for the business, but also gives the employees a sense there's someone in the corporate office who actually cares... Do it often enough so that you don't lose sight of what's real."

On leadership, Miglani writes, "We do it by working side by side with our people, modeling the behavior so they learn and grow... It's about helping your employees, colleagues, and team achieve success."

I believe Bob M. touches on every fact that inspires a business owner to give best customer service they can give to their valued customers. I own a wine business and this industry demands high customer satisfaction. After reading this book, I have brushed, polished, well improved my customer service skills. This book goes well beyond just giving good service, it highlights small aspects that have big effects from a customer's point of view. If you are a business owner, read this book and pass the excellent knowledge to your employees. It will go a long way!