The Trend Commandments offers readers a new language to speak in the marketplace. The author, a leading advisor to Fortune 500 companies and major ad agencies, shows how cultural fluency is the skeleton key to creating compelling new business, strategic planning, new product, positioning, advertising, promotion, and public relations ideas.
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Editorial Reviews
Review
"Essential reading for marketers that pushes past ‘cool hunting’ to examine the deeper forces that actually drive contemporary culture." -- Andrew Lainsbury, Ph.D., Senior Planner, Promotion Marketing, General Mills, Inc., and author of "Once Upon An American Dream: The Story of Euro Disneyland"
"The Trend Commandments offers a valuable construct for evaluating trends and their relative importance in the marketplace." -- John Gerzema, Managing Partner, International Fallon Worldwide
"The next generation of The Tipping Point." -- M. E. Muckerman, Marketing Manager, Target Corporation
"The Trend Commandments offers a valuable construct for evaluating trends and their relative importance in the marketplace." -- John Gerzema, Managing Partner, International Fallon Worldwide
"The next generation of The Tipping Point." -- M. E. Muckerman, Marketing Manager, Target Corporation
About the Author
Larry Samuel is president of New York City-based Culture Planning, whose mission is to help organizations turn cultural fluency into marketing opportunity through THE TREND COMMANDMENTS presentations, seminars, and workshops. His other books include "Pledging Allegiance: American Identity and the Bond Drive of World War II," "563 Stupid Things People Do to Mess Up Their Lives," and "Brought to You By: Postwar Television Advertising and the American Dream."
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Most Helpful Customer Reviews
1.0 out of 5 stars
This book is superficial.,
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This review is from: The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity (Hardcover)
I bought this book hoping it would provide an eye-opening look at American society. Instead, all it provided was a superficial glimpse of the obvious. To his credit, the author covers a plethora of product categories, but the coverage of each is remarkably light--a snapshot at best.
5.0 out of 5 stars
Laura Hughes, Managing Partner, Arc-1 Media, LLC,
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This review is from: The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity (Hardcover)
"The Trend Commandments, is a compass for any entrepreneur looking to navigate the business landscapes for the right opportunity. It's the magic formula of solid information seasoned with witty insights that can be accurately measured."
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