TrendSmart: The Power of Knowing What's Coming...and...What's Here to Stay [Hardcover]

Louis Patler (Author)

Book Description

Publication Date: November 2003

The 21 top trends for 21st-century business.

Most trend analysis books focus on predicted major "trends" that turn out to be short-range fads, aberrations and/or glitches. TrendSmart does away with all the nonsense. As a result of more than 20 years of trend analysis and market research, Louis Patler reveals the top emerging trends that are most useful to the average business.

Twenty-one accessible chapters describe these trends and how TrendSmart managers can use them to grow and improve their business in the areas of leadership, customer relations and employee relations.

Editorial Reviews

About the Author

Award-winning author, speaker and consultant Louis Patler is Chairman of Near Bridge, Inc., a market-research, trend-analysis and leadership-development company whose client list includes American Express, AT&T Wireless, British Airways, Dell Computers and many others. Patler is the coauthor of the New York Times bestseller If It Ain’t Broke…Break It!, which sold 400,000 copies in 10 printings. He lives in Palo Alto, California.

Product Details

• Hardcover: 285 pages
• Publisher: Sourcebooks (November 2003)
• Language: English
• ISBN-10: 1402201680
• ISBN-13: 978-1402201684
• Product Dimensions: 9.2 x 6.3 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,838,806 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

5.0 out of 5 stars Smart and punchy keeps you one step ahead, May 15, 2004

By A Customer

This review is from: TrendSmart: The Power of Knowing What's Coming...and...What's Here to Stay (Hardcover)

I find with todays blizzard of information, it's easy to get snowed under by mountains of consumer reports, trade magazines and marketing data. Trendsmart helped me focus on what's important so that I can start picking out emerging trends in my own industry (travel). The chapters are concise and readable, great inspiring brain candy for the daily commute to the office. One idea I adapted has already boosted sales 15% in a month.