Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century [Hardcover]

Gerald Celente (Author)

Book Description

Publication Date: January 1, 1997

As the millennium approaches, so do many new business opportunities. This practical and fascinating survival guide for the future throws a spotlight on today's hidden trends and reveals how they will shape the events of tomorrow.

Editorial Reviews

From Publishers Weekly

Picture phones will be everywhere, cutting down on the need for business travel. We will become obsessed with wholesome and healthy foods and interactive online learning will revolutionize education. These are some of the predictions Celente, founder of the Trends Research Institute, makes in this entertaining but far from convincing book. Celente (Trend Tracking) strings together clips from various newspapers, a key source of his research, to show that Americans?particularly baby boomers?are growing more obsessed with diet, exercise and living well. He concludes, using the device of looking backwards applied for much of the book: "By January 1, 2000, vitamin counseling was on the way to becoming as professionalized and as respected as pharmacology." Those looking to, as the subtitle suggests, prepare and profit from the future will be disappointed by a lack of specific advice about what to do, even if the predictions come true.
Copyright 1996 Reed Business Information, Inc.

From Library Journal

What hails the future? Rather than mere forecasting based on intelligent guesses, author Celente (Trend Tracking, Warner, 1991) presents a solid, substantive analysis of major national and international forces that will help readers make profitable business, career, or personal decisions for the future. The founder of Trends Research Institute (TRI), he focuses here on the interconnectedness of these trends rather than specialized expert predictions. Celente uses a curious past-perfect tense, writing as if it were January 1, 2000, describing events that "have happened," a style that may confuse some readers. Just a few of the cited "trendposts" include the perfection of the video phone, longevity centers, a stronger emphasis on weight control, clean water and food, life-extension services, microfarms, and more home businesses. There are more trends cited here than in the more faddish The Popcorn Report (HarperBusiness, 1992), but both are useful, popular, futurist additions for informed lay readers and academic and larger public libraries.?Dale F. Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

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Product Details

• Hardcover: 352 pages
• Publisher: Grand Central Publishing (January 1, 1997)
• Language: English
• ISBN-10: 0446519014
• ISBN-13: 978-0446519014
• Product Dimensions: 6.5 x 1.2 x 9.2 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #441,451 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 22 people found the following review helpful:

5.0 out of 5 stars The Future has not only arrived, it's almost past, February 17, 1999

By 

[e-mail] (Greenwich, CT USA) - See all my reviews

This review is from: Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century (Paperback)

To remark upon the prescience of Gerry Celente's latest compilation of his trend research is, of course, to remark upon the evidence that is everywhere around us of the roots of major shifts, really major changes, in the ways we work, live, love and die are.

Celente's books are not for the average, Joe Sixpack, reader; in a way this book, and its predecessor, are an intelligence test.

To digest all of this information a certain knowledge and grasp of recent history is essential. The book is totally contextual; readers in cultures far from the USA may find it bewildering, at best.

I cannot say that I "liked" this book, but I certainly have the highest regard for the depth and variety of the effort. After all, does one ever "enjoy" most serious reference texts? (OK, all you molecular scientists out there, you don't count.)

Anyone prepared to spend a few thoughtful hours pondering what to make of the next thirty years or so will find this a fascinating addition to his library.

Curtis B. Wayne, Architect

24 of 29 people found the following review helpful:

5.0 out of 5 stars Trends 200--A Must Read, February 28, 2000

By 

Doug Grunther (Woodstock, NY) - See all my reviews

This review is from: Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century (Paperback)

As a radio talk show host I have interviewed over 1,000 authors and professionals. Gerry Celente is not only an exciting radio guest, but he has written what I believe to be one of the most important and dynamic books of the year. Trends 2000 is a blueprint for living in the 21st Century. Whether you're interested in the emerging job market, the economic shifts affecting the global society, the re-structuring of politics or the technological advances that will most affect us and our families, Trend 2000 is a must read. It is not surprising that Gerry Celente appears frequently on CNN and is in constant demand as a speaker at corporate meetings around the world. I highly recommend this book to anyone wishing to dig behind the headlines and evening news broadcasts to discover how to take advantage of the major shifts taking place both here and around the globe.

16 of 19 people found the following review helpful:

5.0 out of 5 stars A survival handbook for the 21st century, January 13, 1999

By A Customer

This review is from: Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century (Hardcover)

Gerald's book is a must read for anyone who plans on not only surviving but excelling through the new millennium. Many of his previous "forecasts" have come to light and he is a pioneer in " reality forecasting" and not tainted by outside funding or lobbyist groups. His projections are supported by unbiased facts. I especially like his "trendpost" marks throughout the book which make for great reference points.Read this book and it will wake you up to what is really going on in the world! Take action now and profit later... many great tips on where to invest and how to live a great and simple life. I love his writting style, consise and straight forward. I also enjoy his trends journal- a must for social and financial responsibilty! Good Stuff Mr. Celente !