Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century [Paperback]

Gerald Celente (Author)

Book Description

Publication Date: January 1, 1998

In this remarkable guide, the author identifies today's hidden, influential trends and reveals how they'll shape the events of the coming century.

Editorial Reviews

From Publishers Weekly

Picture phones will be everywhere, cutting down on the need for business travel. We will become obsessed with wholesome and healthy foods and interactive online learning will revolutionize education. These are some of the predictions Celente, founder of the Trends Research Institute, makes in this entertaining but far from convincing book. Celente (Trend Tracking) strings together clips from various newspapers, a key source of his research, to show that Americans?particularly baby boomers?are growing more obsessed with diet, exercise and living well. He concludes, using the device of looking backwards applied for much of the book: "By January 1, 2000, vitamin counseling was on the way to becoming as professionalized and as respected as pharmacology." Those looking to, as the subtitle suggests, prepare and profit from the future will be disappointed by a lack of specific advice about what to do, even if the predictions come true.
Copyright 1996 Reed Business Information, Inc. --This text refers to the Hardcover edition.

From Library Journal

What hails the future? Rather than mere forecasting based on intelligent guesses, author Celente (Trend Tracking, Warner, 1991) presents a solid, substantive analysis of major national and international forces that will help readers make profitable business, career, or personal decisions for the future. The founder of Trends Research Institute (TRI), he focuses here on the interconnectedness of these trends rather than specialized expert predictions. Celente uses a curious past-perfect tense, writing as if it were January 1, 2000, describing events that "have happened," a style that may confuse some readers. Just a few of the cited "trendposts" include the perfection of the video phone, longevity centers, a stronger emphasis on weight control, clean water and food, life-extension services, microfarms, and more home businesses. There are more trends cited here than in the more faddish The Popcorn Report (HarperBusiness, 1992), but both are useful, popular, futurist additions for informed lay readers and academic and larger public libraries.?Dale F. Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc. --This text refers to the Hardcover edition.

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Product Details

• Paperback: 352 pages
• Publisher: Grand Central Publishing; First Edition edition (January 1, 1998)
• Language: English
• ISBN-10: 0446673315
• ISBN-13: 978-0446673310
• Product Dimensions: 4.5 x 0.9 x 8.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #444,558 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

21 of 24 people found the following review helpful

5.0 out of 5 stars The Future has not only arrived, it's almost past February 17, 1999

By [e-mail]

Format:Paperback

To remark upon the prescience of Gerry Celente's latest compilation of his trend research is, of course, to remark upon the evidence that is everywhere around us of the roots of major shifts, really major changes, in the ways we work, live, love and die are.

Celente's books are not for the average, Joe Sixpack, reader; in a way this book, and its predecessor, are an intelligence test.

To digest all of this information a certain knowledge and grasp of recent history is essential. The book is totally contextual; readers in cultures far from the USA may find it bewildering, at best.

I cannot say that I "liked" this book, but I certainly have the highest regard for the depth and variety of the effort. After all, does one ever "enjoy" most serious reference texts? (OK, all you molecular scientists out there, you don't count.)

Anyone prepared to spend a few thoughtful hours pondering what to make of the next thirty years or so will find this a fascinating addition to his library.

Curtis B. Wayne, Architect

25 of 30 people found the following review helpful

5.0 out of 5 stars Trends 200--A Must Read February 28, 2000

By Doug Grunther

Format:Paperback

As a radio talk show host I have interviewed over 1,000 authors and professionals. Gerry Celente is not only an exciting radio guest, but he has written what I believe to be one of the most important and dynamic books of the year. Trends 2000 is a blueprint for living in the 21st Century. Whether you're interested in the emerging job market, the economic shifts affecting the global society, the re-structuring of politics or the technological advances that will most affect us and our families, Trend 2000 is a must read. It is not surprising that Gerry Celente appears frequently on CNN and is in constant demand as a speaker at corporate meetings around the world. I highly recommend this book to anyone wishing to dig behind the headlines and evening news broadcasts to discover how to take advantage of the major shifts taking place both here and around the globe.

18 of 21 people found the following review helpful

5.0 out of 5 stars A survival handbook for the 21st century January 13, 1999

By A Customer

Format:Hardcover

Gerald's book is a must read for anyone who plans on not only surviving but excelling through the new millennium. Many of his previous "forecasts" have come to light and he is a pioneer in " reality forecasting" and not tainted by outside funding or lobbyist groups. His projections are supported by unbiased facts. I especially like his "trendpost" marks throughout the book which make for great reference points.Read this book and it will wake you up to what is really going on in the world! Take action now and profit later... many great tips on where to invest and how to live a great and simple life. I love his writting style, consise and straight forward. I also enjoy his trends journal- a must for social and financial responsibilty! Good Stuff Mr. Celente !

9 of 10 people found the following review helpful

3.0 out of 5 stars A Solid Effort! June 1, 2001

By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER

Format:Paperback

Trends 2000 identifies investment opportunities that will help you profit in a future of global radiation poisoning, free, unlimited energy and "techno-tribes" of pioneers who have fled cities in search of safety and clean water. These predictions and many more are made so confidently by author Gerald Calente that he frequently writes of future events - like the creation of contained cold fusion - in the past tense. The book includes headlines and stories from the Associated Press and newspapers such as the Wall Street Journal, New York Times and USA Today to back up its bold prognostications. While shaded by his own political leanings, Calente does point out some disturbing trends, like the steady decay of the Russian nuclear power infrastructure. He also cites some trends that are truly thought-provoking, like the competitive advantage gained by the U.S. through the "English language monopoly" created by the rapid spread of its technology. We [...] recommend this book for investors, entrepreneurs and executives looking to identify overlooked trends in society and alternative views of the future.

9 of 10 people found the following review helpful

2.0 out of 5 stars OK, but have your opinion filter on! January 16, 1999

By A Customer

Format:Paperback

At times the subject is presented in an odd way; like the author's looking back as if 2000 was already here. Some good insights- I especially liked the coverage of new trends in organic farming and homeschooling. Some of what he says is baseless, however. He hammers the government and press, but then references their reports and articals when it fits his mindset. What perturbs me the most is his anti-nuc (nuclear) position. It appears throughout the book, in unrelated topics, and is mostly unsubstantiated. He repeatadly says "radiation levels are rising", which, of course, is not happening. Also, his cut and paste of news paper articals are weak- he treats them as research. Overall the book is OK if you have the ability to filter out the unfounded opinions.

4 of 4 people found the following review helpful

3.0 out of 5 stars lucky fluke September 15, 2003

By A Customer

Format:Hardcover

I read this book a few years ago. Of course it's more fun than science. A lot of the things he predicted didn't come true. But the stuff about clean foods and organic food were of a personal interest to me. When my mom kept raving about "Bread and Circus," her local natural food supermarket that had great produce, I found out it was owned by Whole Foods. Taking a chance, I invested. The stock has doubled. That trend, talked about in the book, was basically the entire reason I got the stock.

My review is a lot like this book. There is no guarantee it's going to work for you. There is no guarantee that if you buy a stock based on this book that the company won't go bankrupt tomorrow.

But look at another trend he talked about... "picture phones..." they are starting to be seen EVERYWHERE. Once the technology is common enough, you'll see them for cheaper. The thing is, the people who are investing in that trend have already made their money. You just have to buy the right stock and hope that it really catches fire.

My advice--earn money the old-fashioned way... through the long, slow process of conservative investment.