Tom Peters is back and in his own words he's "Mad as Hell." Breaking down the message from his bestselling Re-Imagine!, these four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.
Book Description
Editorial Reviews
About the Author
Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College.
He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films.
Martha Barletta is a recognized authority on building sales and market share by tapping into the buying power of women. After obtaining her MBA from Wharton, she honed her marketing and sales talents via a distinguished career at top-flight agencies like FCB and Frankel, and work on blue-chip brands such as Kraft, Kodak and Allstate. A top-rated professional speaker with a lively presentation style, she brings a unique perspective combining well-researched gender expertise and hands-on marketing experience. Her book, Marketing to Women, is in its fifth printing and is available in 13 languages.
He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films.
Martha Barletta is a recognized authority on building sales and market share by tapping into the buying power of women. After obtaining her MBA from Wharton, she honed her marketing and sales talents via a distinguished career at top-flight agencies like FCB and Frankel, and work on blue-chip brands such as Kraft, Kodak and Allstate. A top-rated professional speaker with a lively presentation style, she brings a unique perspective combining well-researched gender expertise and hands-on marketing experience. Her book, Marketing to Women, is in its fifth printing and is available in 13 languages.
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Most Helpful Customer Reviews
12 of 16 people found the following review helpful:
2.0 out of 5 stars
Waste of time and OVER-promsied,
By M. DiVirgilio "integrity_books" (Los Angeles) - See all my reviews
This review is from: Trends (Essentials (DK Publishing)) (Paperback)
I've been a Peters fan for more than a decade, but find this to be one of his worts, most recylced efforts yet.
Trends?! - I'm more than 1/2 way through the book and the authors are still working to convince you that women are THE (of two, including seniors) important market segment of our future. Ok, I'm conviced! ...I was at page 5, maybe as late as page 10-15. They really didn't need to spend 80 pages doing it before they actually start writing about the trend, and how to 'recognize, analyze and capitalize' Don't buy it. Skimming the book at Barnes&Noble is all you need.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Why there's a Battle of the Sexes,
By
This review is from: Trends (Essentials (DK Publishing)) (Paperback)
I work in Account Planning for an ad agency and also lead a Men's Ministry for my church and I found this book extremely helpful in showing why men and women disagree on how to approach things. It's especially good when combined with David Murrow's "Why Men Don't Go To Church". When I showed a group of blue collar, non-Marketing educated, men the info in both books, I got nothing but agreement. I didn't find the info in Peters and Barletta's book stereotypical at all. I do agree that the type size could be bigger, but I didn't have a hard time reading any of it. I thought the Contrasts - which shorthand how men and women differ in thinking - was very helpful and I defy anyone to show the graph of how men shop vs. women (page 73) to either sex and not get a knowing laugh.
5 of 7 people found the following review helpful:
2.0 out of 5 stars
Annoying text- impossible to read, cause serious headache,
By Sharon Durling "BlogGirl" (Chicago) - See all my reviews
This review is from: Trends (Essentials (DK Publishing)) (Paperback)
I'm not so sure of the content, beyond Peters and Barletta repeating what any trendster or most any person in business knows -- women and seniors are IT. But was impossible for me to read much of the text. I tried hard to read the black on hot pink background on one page, then black on lime green the next, and black text on deep angry red on the next. My eyes were fatigued by page 12 - seriously. I skipped to later chapters in the book, and found text in such teeny font that I was unable to read (to the publisher, should you care: examples: pp. 102-103, 132, 147 and many more.)
And Mr. Peters says seniors are the big trend? Does he know that even for the youngsters with strong eyes, this book was so impossible [for me] to read that I returned it to the bookstore same day. Seriously - headache from the strain of adjusting my eyes to the sharp colors and teeny tiny print. And I rarely have head pain. Gosh, don't buy it. Find something else that's readable, legible on trends, and needn't hide it's thin, shallow content with funky colors, many phrases with annoying ALL CAPS, and paragraphs including DIFFERENT FONT SIZES and FONTS throughout. The worst pages were those with the ten "To-Dos" at beginning of chapters. Background was faded from sharp red to near white; couldn't read a complete sentence without eye strain. And then the "cool friends" segments ...light blue print on all black background... If there's great content, all this cheesy, goofy, I'm-trying-to-be-so-hip-and-cool, off-putting act will be completely unnecessary.
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Inside This Book
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First Sentence:
WE (MALES) SNICKER about women's "shopping proclivity" but persist in reflexively acting as if the "consumer"for furniture, cars, food, and computers alikeis a "he." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new customer majority, female gender culture, ageless marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jiffy Lube, Baby Boom, United States, Maturity Mania, Women's Thing, Wells Fargo, Attitudinal Convergence, Lys Marigold, New York Times, Willie Sutton, The Red Hat Society, Helen Fisher, Martha Barletta, Women Roar Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
WE (MALES) SNICKER about women's "shopping proclivity" but persist in reflexively acting as if the "consumer"for furniture, cars, food, and computers alikeis a "he." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new customer majority, female gender culture, ageless marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jiffy Lube, Baby Boom, United States, Maturity Mania, Women's Thing, Wells Fargo, Attitudinal Convergence, Lys Marigold, New York Times, Willie Sutton, The Red Hat Society, Helen Fisher, Martha Barletta, Women Roar Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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