Tres Logos [Hardcover]

Robert Klanten (Editor), Nicolas Bourquin (Editor), Thorsten Geiger (Editor)

Book Description

Publication Date: September 2006

Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy.

Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.

Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach.

Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.

Product Details

• Hardcover: 508 pages
• Publisher: Dgv; Bilingual edition (September 2006)
• Language: English
• ISBN-10: 3899551583
• ISBN-13: 978-3899551587
• Product Dimensions: 9.6 x 7.7 x 1.6 inches
• Shipping Weight: 3.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #871,247 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Five stars for Tres Logos!, November 20, 2006

By 

Steve Wiskowski - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Tres Logos (Hardcover)

For those who don't know, this is the 3rd in a series of books which showcase creative and unusual logo design from around the world. I own a good-sized collection of logo books, and while some are nicer than others, Tres Logos offers a lot of bang for the buck. Don't expect the usual collection of familiar corporate marks. Previous reviewers gave this book series a poor rating because many of the logos are unknown and too obscure to use for creative inspiration. I think this book delivers in a fresh direction, and celebrates logo design that pushes the envelope, showcasing non-traditional styles. Even the format is interesting - it is an oblong book, but thick on pages! Even the colorful clothbound cover is a deviation from the norm. I own all three and think they look great together on my bookshelf. Looking forward to Quatro Logos!

2 of 2 people found the following review helpful:

4.0 out of 5 stars A chance to make your mark, March 6, 2007

By 

Robin Benson - See all my reviews
(REAL NAME)   

This review is from: Tres Logos (Hardcover)

Philippe John Richardson, of the LA design studio Laundry, says on page 289 of this chunky book "Design as art is quite strong these days, and especially with increased access to faster computers, anyone can become a designer. The volume of less crafted and less educated work is quite high, but the need for strong iconography and simple messages - even if stylised - remains." This sort of sums up this interesting logo book.

It is not a book that contains logos of huge corporations, the CBS eye, Mobil Oil, FedEx (I often wonder how many folks get the right pointing arrow in that logo?) Mitsubishi Industries or Chase Manhattan Bank. The best book I've found on these is Marks of Excellence. Tres Logos aims a lot lower at the solid everyday design problems that you can face: logos for an exhibition, a local retail outfit, a small record company, a children's play group or a charity. The four thousand plus designs in the book will easily kick-start some creative ideas and nicely there are a good few logos included whose style you'll most definitely want to avoid. PJ Richardson's reference to fast computers seems very apt. Without the various logo software packages available this book would be real thin.

The book (beautifully printed and designed) is divided into nine sections but I thought that many of the logos could easily be swapped into any section though the Fashion pages, I suppose predictably, have some very appropriate quirky designs. Missing from the book though are any captions to explain what sort of company the logos are for. Each has a reference number and the designer's name but the index at the back of the book only reveals the same info and the designers' addresses.

Tres Logos is an interesting collection of contemporary everyone-can-design-one marks.


***FOR AN INSIDE LOOK click 'customer images' under the cover.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Great overall, with some crappy bits, October 21, 2008

By 

edgepixel (europe) - See all my reviews

This review is from: Tres Logos (Hardcover)

Before working as a graphic designer, a friend of mine showed me the previous book, Dos Logos, which I absolutely loved. The freshness of the logos themselves, the top printing quality and the feel of the book itself was a pleasure to behold. On the negative side, some logos were pure crap. They should have selected them better.

Then I bought Tres Logos. It continues in the same vein as before, even including a load of crappy logos. More of them, this time. I also feel that the good stuff is somewhat less breathtaking than before. Still, it's a beautiful book, that I like to browse through to get inspired or just have a good time.