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Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
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Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
For those who don't know, this is the 3rd in a series of books which showcase creative and unusual logo design from around the world. I own a good-sized collection of logo books, and while some are nicer than others, Tres Logos offers a lot of bang for the buck. Don't expect the usual collection of familiar corporate marks. Previous reviewers gave this book series a poor rating because many of the logos are unknown and too obscure to use for creative inspiration. I think this book delivers in a fresh direction, and celebrates logo design that pushes the envelope, showcasing non-traditional styles. Even the format is interesting - it is an oblong book, but thick on pages! Even the colorful clothbound cover is a deviation from the norm. I own all three and think they look great together on my bookshelf. Looking forward to Quatro Logos!
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Philippe John Richardson, of the LA design studio Laundry, says on page 289 of this chunky book "Design as art is quite strong these days, and especially with increased access to faster computers, anyone can become a designer. The volume of less crafted and less educated work is quite high, but the need for strong iconography and simple messages - even if stylised - remains." This sort of sums up this interesting logo book.
It is not a book that contains logos of huge corporations, the CBS eye, Mobil Oil, FedEx (I often wonder how many folks get the right pointing arrow in that logo?) Mitsubishi Industries or Chase Manhattan Bank. The best book I've found on these is Marks of Excellence. Tres Logos aims a lot lower at the solid everyday design problems that you can face: logos for an exhibition, a local retail outfit, a small record company, a children's play group or a charity. The four thousand plus designs in the book will easily kick-start some creative ideas and nicely there are a good few logos included whose style you'll most definitely want to avoid. PJ Richardson's reference to fast computers seems very apt. Without the various logo software packages available this book would be real thin.
The book (beautifully printed and designed) is divided into nine sections but I thought that many of the logos could easily be swapped into any section though the Fashion pages, I suppose predictably, have some very appropriate quirky designs. Missing from the book though are any captions to explain what sort of company the logos are for.Read more ›
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Before working as a graphic designer, a friend of mine showed me the previous book, Dos Logos, which I absolutely loved. The freshness of the logos themselves, the top printing quality and the feel of the book itself was a pleasure to behold. On the negative side, some logos were pure crap. They should have selected them better.
Then I bought Tres Logos. It continues in the same vein as before, even including a load of crappy logos. More of them, this time. I also feel that the good stuff is somewhat less breathtaking than before. Still, it's a beautiful book, that I like to browse through to get inspired or just have a good time.
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If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
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Even though you can find really good sources of inspiration for logo-related projects, many poorly-designed examples are included. Some of them seem to be rather "cool" ilustrations to which somebody added the name of a company to. That's OK if you are a seasoned designer, but if you are studying to be one, then many examples in here might mislead you into thinking that "anything goes".
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i've looked through a lot of books of logos and this one has to be one of the best one i've seen. it has a great collection of nicely designed logos. i wish though that besides the the agency (artist) that designed the logo there would be the name of the company the logo was for. anyways, that's just my one complaint.
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Excellent book. Sat down with this one for a while and took a good look at all the logos.
Being a designer myself this book is very inspirational, and showcases so many great designers. This book sure is the encyclopaedia of logos and is a must buy if you are a designer especially in the field of corporate ID
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