"Starbucks is more than a coffee shop... it's every marketer's favorite example. John Moore brews up a bookful of great marketing ideas, extra caffeine."
—Seth Godin, Author of Purple Cow
“Brimming with oodles of particulars that only a longtime insider could supply, Tribal Knowledge is an immersive account of how Starbucks changed the world—not by discovering the potion to magic branding dust—but by passionately focusing on the smallest of details of the customer experience.”
—Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists
About the Author
spent eight years designing and implementing marketing programs for Starbucks Coffee, eventually leaving to work in the same capacity with Whole Foods Market. Today, he operates the Brand Autopsy Marketing Practice, a consultancy helping companies get bigger by acting smaller. He is a frequent speaker at conferences, companies and colleges, and he writes the popular marketing blog, Brand Autopsy. www.tribalknowledge.biz.