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4 of 5 people found the following review helpful
4.0 out of 5 stars wake up and smell the coffee
The keys to how Starbucks got from one site in Seattle to 11,000(with 5 new ones opening a day) is set out in 46 Tribal Knowledge chapters--- each of which is short, to the point, and with a take home point: don't create brand and work backword, just work hard and the brand will come; eschew advertising and embrace a passion that breds the ever elusive but very real...
Published on January 1, 2007 by Michael P. Maslanka

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2 of 4 people found the following review helpful
3.0 out of 5 stars Good advice, but basic advice, provided in a light brew.
This is another example of those rapidly business books, rapidly increasing in number, that take some pretty basic insights about some aspect of business and puts it with some big name success story in order to make it appetizing to you. John Moore worked in marketing for Starbucks (and more at other places) for eight years and knows what he is talking about, but what he...
Published on August 23, 2007 by Craig Matteson


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4 of 5 people found the following review helpful
4.0 out of 5 stars wake up and smell the coffee, January 1, 2007
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
The keys to how Starbucks got from one site in Seattle to 11,000(with 5 new ones opening a day) is set out in 46 Tribal Knowledge chapters--- each of which is short, to the point, and with a take home point: don't create brand and work backword, just work hard and the brand will come; eschew advertising and embrace a passion that breds the ever elusive but very real buzz; don't stint on quality and don't underprice if you have quaility. Some of the advice may not be transferable to others but the story is interesting and, unlike a lot of business books, Moore writes clearly and packs it into just 238 pages.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Insights for Small Business Owners, February 24, 2007
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This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
John Moore had a back stage seat at Starbucks. He didn't just see the production, he was a stagehand. He gives amazing insight into not just how Starbucks became the first name in coffee, but also why it became so robust.

Get pad and pen in hand and get ready write. This book is especially valuable to business owners because it induces many "aha" moments. Ideas you will want to implement in your business flow from the pages.

Reading John Moore's golden little book of Starbucks Tribal Knowledge is not a 'how-to' marketing book; it's more 'how-come.' Divided into three sections: Branding, Customer Experience, and the Workplace, Tribal Knowledge zooms through short, concise and easy-to-read chapters. You learn how come Starbucks always executed promotions successfully by using a brand checkbook. You learn how Starbucks tapped into people's wants, and not their needs. You learn how come Starbucks always seems to have the type of employees you wish you could hire at your business.

At the end of the book, Moore asserts that profit is a by-product and happens as a direct result of doing things right. For business owners, profit will be a by-product of reading this book and then integrating some of the tribal traditions John Moore has gleaned from his years at Starbucks.
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5.0 out of 5 stars Great Book, June 23, 2009
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
John disseminates the star in starbucks in an easy to read format. Great book for the plane or light reading for vacation.
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4.0 out of 5 stars Fresh-brewed marketing lessons from Starbucks, October 11, 2007
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
John Moore compiles the lessons he learned in his marketing career, including eight years with Starbucks, into this little book. Each of its 47 very brief, breezy chapters provides a single, useful concept. Maybe all that caffeine triggered Moore's laser-like focus and brevity. The central idea is that your marketing works best when it is people-based and authentic. Your employees will pitch in with promotional efforts, too, if they see you and the company as genuine. If you show them that the company meets its commitments in everything it does, that will give them confidence that the company will fulfill its promises to them. Your customers will absorb that assurance and solidity from your employees, and everyone will benefit. This isn't rocket science; some of the points seem a bit puffed up to make a book of more than 200 small pages. However, we find the book's core lessons worthwhile - like a latte, this small cupful is short and light, with a shot of energy.
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5.0 out of 5 stars Great Insider View of the Starbucks Secret Sauce, September 20, 2007
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
I finished reading the book last night and give it high marks for being full of valuable information. Each chapter is very short and focuses on one particular lesson learned from Moore's years as a marketer with Starbucks. Unlike that other Starbucks book I read and reviewed earlier this year ("The Starbucks Experience"), this one reads much more like an unauthorized account as opposed to "official corporate policy."

Moore concludes each chapter with a series of relevant questions. Here's one that really jumped out at me, for example:

"If you freed up advertising dollars to be spent elsewhere within your marketing budget, how best would you allocate the money to focus more on being and doing rather than saying?"

He also explains how Starbucks continues to challenge itself. Rather than being content as the leading coffee shop chain, they look at "making the transition from Starbucks as coffee 'brand' to Starbucks as beverage 'icon'." So instead of owning the majority market share in the coffee world, they prefer to look at themselves as "an upstart, competing against the old-school beverage icons like Coke and Pepsi."

Moore gives great insight to the human side of Starbucks and what characteristics are common in the best employees. He also talks a bit about why employees leave. As he puts it, "people quit people, not companies. It's the person on the ground, not the board of directors on the eighth floor of corporate headquarters, who represents the company to your employees." How true.

If you're looking to get the inside scoop on what makes Starbucks special, this is the book to read. But I'd also recommend it to anyone who wants to learn countless bits of wisdom that can be applied to just about any business.
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5.0 out of 5 stars A Must Read For All Business Owners & Marketing Professionals, October 22, 2006
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
Author John Moore has done a fantastic job of revealing some of the the amazing secrets behind Starbucks Coffee Company's brand building and marketing success. Moore explains many of the hidden truths behind what makes Starbucks a success and outlines them in an easy to follow recipe on how one can duplicate the secret formula for their own business.

His Tribal Truth's are excellent nuggets of important, yet amazingly actionable steps one can take to impact their business. Whether you are running a mom and pop coffee shop or positioning your multi-million dollar company to jump to the next level, this book will inspire and impact you on a number of levels.

I highly recommend this book and as a business strategist intend to have all my clients read it!

Ripple On John Moore!

Steve Harper

Author

The Ripple Effect: Maximizing the Power of Relationships for your Life and Business

[...]
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3 of 5 people found the following review helpful
4.0 out of 5 stars Sycophantic writing, yet interesting, November 9, 2006
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This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
Overall, I thought the book was marginally above average. The author has difficulty maintaining objectivity as he was previously employed by Starbucks.

Moore clearly and effectively communicates the goal and vision of Starbucks 'business wisdon' - the Starbucks party line. In this day and age of Enron, disgusting executive greed, and questionable corporate policies it is refreshing to see a corporation with goals beyond a solid bottom line. Starbucks deserves kudos for their progressive social policies, and enlightened goals.

At the same time, Moore makes no attempt to distinguish between corporate theory and the on-the-ground reality. While the theory is a beautiful thing, not all of the theory trickles down to each and every shop in the manner articulated in the book. The reality is that most Starbucks coffeehouses are not the fertile social meeting grounds that Schultz likes to promulgate. They are not the 'local coffeehouse' that Moore articulates. They are big business with faceless robots reciting a meaningless "have a nice day" script to a customer base that just wants their caffeine fix without the acidic ulcer that comes with diner coffee.

Starbucks coffee is a well designed, quickly delivered, generally good quality product on a production conveyor belt. By no means do I denigrate Starbucks for what it does - Starbucks has single handedly converted the population to better quality coffee. As much as they TRY to maintain that 'local coffeehouse' feel, at the end of the day, they are big corporate coffee. No amount of self promotion will change that fact.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Understanding the Starbucks Magic - and Making it Work for You, November 5, 2006
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
Everyone is amazed by the success of Starbucks. There is something about that company that is truly different.

What John Moore does in Tribal Knowledge is teach you how to capture that magic for your company. It's not about Starbucks - it's about the how you can be the next one.

Buy this book and absorb it. It is something special.
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2 of 4 people found the following review helpful
3.0 out of 5 stars Good advice, but basic advice, provided in a light brew., August 23, 2007
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
This is another example of those rapidly business books, rapidly increasing in number, that take some pretty basic insights about some aspect of business and puts it with some big name success story in order to make it appetizing to you. John Moore worked in marketing for Starbucks (and more at other places) for eight years and knows what he is talking about, but what he is talking about is pretty fluffy. Pretty much like the whipped cream on their coffee drinks.

It isn't that what he says is wrong or that it is valueless, but rather that it is pretty basic stuff. Of course, you may very well find things of value in the book. Certainly there are nuggets to be had. But they are of the "your marketing in the store should be aimed at your employees as well as your customers" variety. Also, he keeps talking about the great service experience they provide to their customers. Now, I am certainly not a regular at Starbucks because I don't drink coffee, but when I have been there with friends I haven't experience anything spectacular except slow service and not much for non-coffee drinkers and pastries without much flavor. How about you?

I found it amusing that the book is arranged into 47 VERY short chapters. Is that because of caffeine induced ADHD? Has our national attention span been reduced that much? Or is this intentionally a book focused at people who find sustained reading too painful?

Still, this might be something you really enjoy and can use. Some people like paying five bucks for a fancy cup of java, too.
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1 of 4 people found the following review helpful
5.0 out of 5 stars Forty Years of Experience, January 4, 2007
This review is from: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture (Hardcover)
I have been a teacher, reading specialist, curriculum consultant and principal of a K-8 school. All of us are equal, from the custodians all the way down to management. John Moore has the wisdom and insight all

should adhear to.
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