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Tribes: We Need You to Lead Us [Kindle Edition]

Seth Godin
4.1 out of 5 stars  See all reviews (420 customer reviews)

Print List Price: $20.95
Kindle Price: $11.99
You Save: $8.96 (43%)
Sold by: Penguin Group (USA) LLC

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Book Description

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.


If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.


If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.



Editorial Reviews

From Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Godin's simple manifesto for success and happiness is inspiring. FINANCIAL TIMES

Product Details

  • File Size: 181 KB
  • Print Length: 172 pages
  • Page Numbers Source ISBN: 1591842336
  • Publisher: Portfolio; 1 edition (October 16, 2008)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B001FA0LAI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #36,211 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
201 of 209 people found the following review helpful
4.0 out of 5 stars Inspiration to Lead February 16, 2009
Format:Hardcover
When I was about 50 pages into reading Tribes, I was finding it quite repetitive and, frankly, was wondering what all the hype was about. It seemed like Seth Godin was simply saying the same thing over and over using different words each time. About halfway through the book, I changed my perception about it and began to take a different view.

My initial perception was that Tribes was a book about leadership. If you're looking for a book that teaches you how to lead, you would likely be disappointed in Tribes. My new view is that Tribes is meant to inspire people to lead, rather than teach them to lead. There's a big difference.

Did you have a class in school where the teacher simply presented the material in the textbook, you read it, took a quiz and that was it. If you were good at rote memorization, you probably got a good grade in that class. But were you inspired to learn more about that subject? I'll confess, my only motivation in a class like that was to get a good grade and move on to something more interesting. But then there were the teachers who led the class into interesting discussions and motivated you to want to learn more. That's leadership; that's connecting with your tribe.

Most of us can learn anything if we work hard enough at it. The big question is: are we motivated to learn it? We can do almost anything; the real question is are we passionate enough- do we care enough about it- to do something about it,to be a leader for that cause?

I see Tribes as an inspirational book, not as a "how-to-lead" book. Tribes is a "pep talk" to help us find that leader within each of us. You don't have to be the president or the CEO to lead. And perhaps your area of leadership doesn't even involve your work.
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569 of 618 people found the following review helpful
2.0 out of 5 stars Aggravatingly short on substance. November 17, 2008
Format:Hardcover
I've almost never been so painfully aware of a book's shortcomings while reading it. Not long into the book, you pick up on a pattern: Godin blithely throws out broad statements about how anyone can become a leader and how we should all strive to be leaders. He then gives the thinnest of examples of how his version of leadership can look. One example is of a guy who gets sick of waiting in line for one party, then goes to an empty bar, texts his friends and starts his own party. Viola! Instant leadership. But even Godin points out, that guy didn't get that party going in four minutes, he got it going using relationships he'd built over four years (or more) so people would respond to his text.

That's where you begin to see the problem. Godin doesn't explain how to go about doing the actual hard groundwork of leadership. He makes it sound like anyone with an idea and a cell phone can rally thousands of people to their cause in minutes if they just realize that it's not hard. Really? How does that work? First off, we can't all be leaders. The math just doesn't work. If every one of us is to be a leader to one thousand, it means that we must also take time to be a follower for 1,000 other leaders who also need their "tribe". Pretty basic arithmetic, and I don't think we've all got that kind of time.

Godin just skips from one shallow and unsupported, but grandiose statement about leadership to another. The one concrete example he gives in the book about how you might actually go about doing the work of leading comes when he describes his early work experience in a software company. He explains how he got the most out of shallow programming resources by starting a newsletter that created a sense of excitement around his project and attracted programmers to it.
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252 of 282 people found the following review helpful
Format:Hardcover
This book's theme is unconventional leadership, taking a cause or idea and gathering support without a firm institutional foundation by finding like-minded individuals and connecting them. If that's a new idea to you, you will find the book to be flattering in its encouragement and motivational in its tone. If you are an unconventional leader already or know a lot about how to do this, you will search in vain for anything new in Tribes.

The book's substance is rather thin beyond the few examples and rants.

Here it is:

People are turned into a tribe by "a shared interest" and "a way to communicate" ("leader to tribe, tribe to leader, tribe member to tribe member, and tribe member to outsider"). A leader increases effectiveness for the people by"

"transforming the shared interest into a passionate goal and desire for change;
"providing tools to allow members to tighten their communications; and
"leveraging the tribe to allow it to grow and gain new members."

As you can see, he's describing the way causes, nonprofits, political pressure groups, and save the world organizations operate.

Some will be offended by the rants. For example, he takes off rather hard on all religions while being all in favor of faith that you can accomplish whatever you want. There's no real basis for his position other than generalities about how no religions ever favor any changes. Well, if that were the case, there would still be rampant slavery in many nations. It was religious organizations that led the antislavery movement from the beginning.

Mr. Godin is very well informed about things that happened recently on the Internet (or in his own life), but he doesn't seem to have a broader understanding of leadership or change leadership.
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Most Recent Customer Reviews
3.0 out of 5 stars Love his stuff
I don't think I need to read any more Seth Godin books--they are all starting to sound the same. Love his stuff, but I get just as much reading his blogs. Read more
Published 2 days ago by cksyme
5.0 out of 5 stars what inspires you???
Great book to make you think hard about how to live your inspiration and gather similarly minded people to join with you.
Published 9 days ago by deb
5.0 out of 5 stars simple yet powerful!
I like Seth's simple approach; non-complicated prose that resonates and grabs your attention because it is simple. And when you think about it, it should be that way. Read more
Published 9 days ago by Anwar N Muhaimin
3.0 out of 5 stars Nothing really new
Nothing new here
Published 20 days ago by Jennifer Fisher
5.0 out of 5 stars We all can lead
Very readable. Great tips on how to create and lead a tribe without being the expert. Highly recommend this book to anyone who is interested in leadership.
Published 22 days ago by velma l. cobb
5.0 out of 5 stars Be a leader
I have enjoyed the works of Seth Godin and this book Tribes is great! Very informative by story telling and insights from Mr. Godin. Read more
Published 1 month ago by Gary W. Goodwin
5.0 out of 5 stars Its applicable to every one.... because ...
Its applicable to every one....because any one in this world somehow or the other leads...and a kind of source of inspiration to other...who are related to him/her.... Read more
Published 1 month ago by Vivek Ranjan
5.0 out of 5 stars This book rocked my world
The best book at the right time for me. Hands down one of the best books I've ever read. So clear and direct.
Published 1 month ago by Angela K. Jackson
5.0 out of 5 stars Great read!
I really enjoyed reading this book. I agree the world requires more people that will take the 'bull by the horns'.
Published 1 month ago by OJ
5.0 out of 5 stars I dare you...
This is right up there with Poke The Box. Poke the Box, gave me a $100,000 increase in income in three pages! Read more
Published 1 month ago by Lynda M. FILLER
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More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

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Tribes...
Bruce, sounds like a good movie, especially with Jan-Michael Vincent and Earl Holliman. Sorry I missed it. Other than that, what did you think of the book?
Dec 22, 2008 by Becky Blanton |  See all 2 posts
does J. Maxwell re tell his old concepts? If not How are differents? Do... Be the first to reply
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