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Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
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Godin's simple manifesto for success and happiness is inspiring. FINANCIAL TIMES --This text refers to the Paperback edition.See all Editorial Reviews
I love Seth's other books. Poke the Box is my fav. But for some reason I wasn't really feeling this one that much. Read morePublished 1 day ago by Joseph
This is the best Seth Godin book I've read and one of my favorite business books. Period.Published 8 days ago by Quang Van
I love Seth Godin and everything he stands for. Unfortunately this book is mostly fluff.Published 10 days ago by atalduwaisan
I am running an NGO, and I am kind of doubt my leadership. But this book change my view, making the NGO possiblePublished 1 month ago by Lisa
For a few years people have suggested I read this book. There is a trend for easy to read, short business fables. This is a short book, however it is packed with food. Read morePublished 1 month ago by Doug Kohl
Mr. Godin asks you to share your copy with someone else if you got anything out of his book. I love it to much to give away. I suggest you just buy your own. !Published 1 month ago by L. A. Laietta
One of the worst books I've ever read. Just a clothesline of platitudes with no internal cohesion. He says the world is tired of the mediocre. Newsflash. Read morePublished 2 months ago by Norman S. Gibson
This is a fascinating look at why movements work, how this has changed historically and the mindset it takes to accomplish them. Read morePublished 2 months ago by Bou_Te