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Tricks of the Podcasting Masters [Paperback]

Rob Walch , Mur Lafferty
4.3 out of 5 stars  See all reviews (17 customer reviews)

List Price: $29.99
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Book Description

June 1, 2006 0789735741 978-0789735744 1
Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as:
  • How do I interact with listeners and get them to come back next week?
  • How do I conduct a great interview over the phone?
  • How do I attract sponsors?
  • How do I stay motivated?

The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.


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Editorial Reviews

About the Author

Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.

 

Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.


Product Details

  • Paperback: 384 pages
  • Publisher: Que Publishing; 1 edition (June 1, 2006)
  • Language: English
  • ISBN-10: 0789735741
  • ISBN-13: 978-0789735744
  • Product Dimensions: 7 x 0.8 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,262,836 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
17 of 20 people found the following review helpful
Format:Paperback
I'm not sure if the previous reviewer has even read this book or spent much time on the Podcast411 web site since the book is anything but a rehash of the site. What it is, in a nutshell, is an indispensable guide to building a successful podcast (no matter what your definition of "successful" is) for those who already know how to put a show together from a technical perspective and/or are ready to focus on content/promotion/advertising/etc. This is not just another podcasting book but rather a way to build on the foundation that other books lay. It's also the only way to take advantage of the extensive experience the authors and the scores of podcasters they've interviewed over the past years bring to the table and yes, at this point in the game they do have a right to refer to themselves as "masters".

If you're serious about podcasting or just want to fine-tune your show's content, get it heard by as many people as possible, and potentially start earning some revenue from it, you definitely owe it to yourself to pick up a copy of this book...it will be the best $15-20 you invest in podcasting!

(Disclosure: I was the technical editor for "Tricks of the Podcasting Masters" but do not earn any money from sales of the book. My review is based strictly on my opinion of the quality of the content.)
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10 of 11 people found the following review helpful
5.0 out of 5 stars Something for Everyone June 10, 2006
Format:Paperback
Contrary to some previous reviewers' comments, this book goes far beyond what is available in the authors' podcasts or on the web. And because podcasting is a rapidly changing medium in which new issues and concerns arise daily, it naturally goes beyond what previous books have said as well. But most importantly, it provides this information it in a well-written, condensed form that podcasters at any stage can pick up and get something out of.

Even though I've been podcasting since what some consider the early days (Jan '05), I was inspired by a lot of new ideas (as well as thankful for some answers to issues long plaguing me) that I picked up from the book, and I quickly emailed other people who work behind the scenes on my podcast and told them to get a copy, too. It's invaluable to hear what other podcasters are saying about their set-up, their goals, their experiences, and their insights in a more polished and thoughtful format than the kinds of forums where these ideas are usually tossed about. Perhaps one of the great things about "Tricks" is that the authors were able to get podcasters to say what they don't put in their sites on write in forums. As a seasoned podcaster, I didn't expect to get as much out of it as I have, but now I'm grateful that it has been put together.

If you just want to get a podcast out, sure, there are websites where you can find that infomation. But if you want to craft a show, promote it, and shape it into a business, then this book is a great help. And who wants to surf the web and listen to hours and hours of other podcasts to sort through the information that is and isn't useful in creating your own? I'd rather be podcasting.
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8 of 9 people found the following review helpful
5.0 out of 5 stars An Excellent Resource June 16, 2006
Format:Paperback|Amazon Verified Purchase
This is an excellent book for anyone that is new to the medium and wants a tour from some of the experts. First a disclaimer - my cast, The M Show, is mentioned in the book so that obviously affects my opinion of the stars it deserves. Rather than gush about Rob's wisdom, let me elaborate on the book itself:

The book is arranged in 3 parts around 100 pages each:

1. Laying Your Foundation - covers the history of podcasting, podcast ratings, and genres. The genre section is comprehensive, providing details on over 75 podcasts in more than 15 genres.

2. Refining Your Podcast and Your Skills - covers the skills needed to create the content for your podcast (even those still being debated, such as editing). Things like scripting (yes or no, how-to), interviewing (from both a content and technical side), using music or other's written word (including licensing issues), editing and tips to maintain and communicate with your audience.

3. Marketing and Promotion - how to grow an audience including many tips on Promos and grassroots marketing. It also covers planning for your podcast as a business (including creating media kits), generating revenue and using podcasts to market other products and services.

There's also an appendix that covers Microphone and Voice tips, Creative Commons, and has URLs for other informational sites.

In the podosphere there has been some chatter about using the term "Masters" in the title for a medium that is less than 2 years old. It should be noted that this is not the hubris of the authors, but that the publisher uses the "Tricks of the *whatever* Masters" for a series of books (just like the "*whatever* for Dummies" books).

The book is clear and concise.
... Read more ›
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4 of 4 people found the following review helpful
5.0 out of 5 stars MyChingo.com says "Thumbs-up" July 4, 2006
Format:Paperback
An excellent book hands-down. If you only have room to purchase a single book on podcasting, then make sure it is this one. All of your "how-to" information can be found online, but the "now what" information you need is all in this book.

I'm eagerly awaiting the second revision since podcasting has already changed so much as it has become more widespread.

Michael
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Most Recent Customer Reviews
2.0 out of 5 stars Outdated and Obvious
I bought this thinking it would give me something new and fresh, to update the ways I create podcasts and market them. However, I found it to be really flat. Read more
Published 22 months ago by eBookAddict
5.0 out of 5 stars Pods Away!
Great book. These two got me off my rear and started in the right direction.Will reread the book this weekend just to brush up with the ideas contained within. Read more
Published on July 14, 2010 by Robert G. San Socie
3.0 out of 5 stars Good tips and information on how promote your podcast
I enjoyed this book it provided great tips and information on how promote your podcast and some technical advice for producing your podcast. Read more
Published on May 12, 2007 by Alan Petersen
5.0 out of 5 stars Excellent next step for new podcasters
If you've dived in to podcasting, and you've created your own content, the next obvious step is to attract a wider audience. Read more
Published on November 5, 2006 by Timothy T. Sullivan
5.0 out of 5 stars New to podcasting? Start here.
What do you get when you cross Charlie Rose and Robert X. Cringely? You get Rob Walch from Podcast 411. Read more
Published on August 10, 2006 by R. Josh Quarles
5.0 out of 5 stars Rob and Mur Know What they are Talking About
After finishing this book AFTER podcasting for 3 months without it I can safely say that it would have been a much smoother 3 months if I'd read this first. Read more
Published on August 10, 2006 by W. Ross
4.0 out of 5 stars Beyond Basics
This book is designed to further develop the skills of those individuals who are already podcasting. Read more
Published on August 7, 2006 by William C. Bailey
5.0 out of 5 stars A must read to extend your podcast from starter to master
Rob and Mur did an incredible job with this book. Contrary to some of the reviewer's comments, the book is definately NOT just a rehash of Rob's podcast. Read more
Published on July 6, 2006 by Edward Roberts
5.0 out of 5 stars a great collection of podcasting information
I just finished reading the book and enjoyed it from start to finish. There may be a bit more coverage of other podcasts than some people want, but part of the point of the book... Read more
Published on June 25, 2006 by Charles Pillsbury III
5.0 out of 5 stars If a Podcast Falls in the Forest, Does Anyone Hear It?
Podcasting without leadership past the production of an RSS feed is downright silly. Topics your "101" books don't cover (but are even more vital) include listener interaction,... Read more
Published on June 21, 2006 by Paul Colligan
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