Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime [Paperback]

Anne Martinez (Conductor)

Book Description

ISBN-10: 007219099X | ISBN-13: 978-0072190991 | Publication Date: September 10, 2001 | Edition: 1st

This text is for individuals and entrepreneurs who are unable or unwilling to spend money on setting up a website. The book removes two of the major stumbling blocks to creating an online presence - expense and know-how! It shows readers where to find free Internet tools for creating a Web site, including ISPs, graphics, and performance tools. The book covers how to maximize the promotion and profitability of the created Web sites on the cheap by teaching effective Web design, various methods of site promotion, and affiliate programs. Features include special $-designated icon sections describing when and how the reader might want to upgrade from a free method to an alternate one with a fee.

Editorial Reviews

From the Back Cover

Plan, build, and publish your own Web site for free!

Whether your goal is to publicize, sell, or share something online, you can build a terrific Web site for a fraction of what you might have expected to pay. So, pin down a purpose and delve into this cost-saving gem. Loaded with resources--available at little or no cost--Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime will help you access the tools needed to design, construct, publish, and promote your own Web site. View plenty of real-world examples to help get you started, and follow step-by-step instructions for establishing a powerful Web presence virtually free.

• Learn to cost-effectively build and publish a successful Web site
• Organize your goals, determine what's feasible and well-suited to your Web site, and then devise an overall plan for design and execution
• Use HTML to execute your design
• Identify--and meet--the needs of your audience whether your goals are business or personal
• Make a profit more quickly by reducing your startup expenses
• Create and maintain a high quality Web presence
• Learn new skills and share your ideas with the world
• Promote your site through search engines, banners, and other proven performers
• Interpret traffic statistics and keep visitors coming to your Web site
• Discover and resolve compatibility and technical issues

About the Author

Anne Martinez (Greensboro, NC) is the author of numerous computer books, including three editions of Get Certified and Get Ahead (McGraw-Hill). She is a columnist for Certification Magazine, and her freelance articles have appeared in a variety of consumer and trade publications. She has created and maintained several Web sites, mostly on a shoestring budget, including GoCertify.com.

Product Details

• Paperback: 304 pages
• Publisher: McGraw-Hill Companies; 1st edition (September 10, 2001)
• Language: English
• ISBN-10: 007219099X
• ISBN-13: 978-0072190991
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,068,498 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

4.0 out of 5 stars Best suited for first time website developers..., February 23, 2003

By 

"websiteowner" (Morecambe, Lancashire UK) - See all my reviews

This review is from: Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime (Paperback)

Perhaps it's just in my nature, or simply just the way I was brought up (I'm always looking for a bargain)... but I didn't learn anything new from reading this book.

Having said that, Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime is a book that covers a lot of ground making it a good point of reference for anyone wanting a site starting out from scratch. In fact, the first part of the book takes you through the process of getting a site online without dealing with all the unnecessary details that inevitably get in the way.

Needless to say, this was not what I was expecting when I first opened the book. I guess I was just blind to fact that the word "build" was in the title but I was hoping for a lot more pages on the promotion side of things, so that I could pick up a few new ideas on the way.

One nice surprise was the section on making money from your site as it wasn't something I was expecting. Not only does it give you an overview of the various different ways you can make money from a web site, but also realistic with describing the results you can expect.

This has to be the reason why I'd still recommend it for the complete beginner. Of course, the book simply isn't big enough to go into all the details, nor does it claim to, but it goes a long way to giving an overview of what's involved in owning a web site. For many beginners, this is exactly what they need to know before starting out!

7 of 7 people found the following review helpful:

5.0 out of 5 stars Cheap book and a wealth of information!, December 4, 2002

By A Customer

This review is from: Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime (Paperback)

An amazingly thorough examination of just about everything you need to know about websites. I feared the book would be boring and a rehash of things I knew; that was not the case. The information builds nicely and there are many great tips. Even if you don't utilize the "cheap" techniques(which are excellent I might add) there is a lot of useful information. Hats off to this author!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Get this book!, December 13, 2001

By A Customer

This review is from: Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime (Paperback)

This one is worth every penny. If you are looking to see how the whole website experience goes together from planning the site, building the site, promoting the site and tracking the site then look no further. Martinez tells you how to do this and for free, in most cases.

As a webmaster myself I can say that "FREE" when used in webspeak translates to either limited or restricted or both but nothing comes closer than pointing you in the right direction than Cheap Web Tricks.

Some parts of the book may not be as in-depth as you would want but at least you don't have to go slogging through 10 or 20 different sources either. 5 stars for Martinez. Well done!