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Trillions: Thriving in the Emerging Information Ecology Hardcover – September 25, 2012
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From the Authors: The Top Ten Business Take-Aways from Trillions
1. Pervasive computing is the next information technology paradigm. Connectivity is the seed of this change. Major high-tech players will disappear and new ones will be born overnight.
2. Your current business risk in information technology may be much higher than you think. The dominant IT technologies and practices--including cloud computing--are inadequate for the coming pervasive computing paradigm. They will not scale gracefully into a "trillion-node network."
3. We need to move beyond open source and move towards open component ecologies. Simple stable components--sometimes hardware, sometimes software--will be layered together and will create new forms of value that will compete in market driven feedback loops.
4. The good news is that trillions is a very big number. New revenue streams in the form of high-volume micro-transactions will become viable. New business models based on little bits of information collected over vast networks will rule the day.
5. Complexity is inevitable, but bad complexity will kill you. Consider how you can foster beautiful complexity in the form of hierarchy, modularity, redundancy, and generativity. Nature and evolution are the best teachers.
6. Design for Generativity and Emergence. Use architectural thinking as the foundation for your work. Then get in the practice of building dynamic simulations--even if made from sticky notes and disposable cameras at first--of your entire business ecology early and often.
7. Design is not a paint-job or product styling or user-interface "look and feel." Properly understood, design is the whole shooting match. If your organization isn't design literate you risk becoming a dinosaur lumbering among agile predators running around at your feet.
8. Make your products and services human literate. Human beings are vastly more complex, subtle, and important than machines. We've spent a half-century believing that people should become "computer literate." That's precisely backwards. Computing should become "human literate."
9. Computing needs to fade into the woodwork so that humans living their lives can come to the foreground. Think of ways you can use connectivity and computing to hide and tame complexity for your customers. They don't really want to think about computers, they want to think about doing their jobs and living their lives.
10. Explore ways that you can simulate and foster strange bedfellow relationships now. Consider what could happen if you harvested and shared all the information your current products could capture or "know." The value is inestimable.
“This book provides a refreshing, insightful guide to how companies can prepare for future technology innovations and thrive in this emerging information age. Summing Up: Recommended. Business and computer science collections serving upper-division undergraduates and above; general readers.” (Choice, 1 July 2013)
Check out the route map (PDF) for the ascent of Trillions Mountain.
Top Customer Reviews
All of the other reviewers thought this was an incredible book. I don't know why. Honestly. I read the thing. At least I READ the first 30%. After that I skimmed past the 'history' and tried to find the nuggets. I wanted to find the good ideas and to be inspired. I certainly wasn't. This book made me mad.
I don't typically write reviews. I read them. In this case, based on all of the other comments about this book, I want to throw in at least one note of caution. Get a look inside this book if you can, before you buy it. I feel like a sucker for having bought it purely based on the glowing reviews. But it was the book itself that I am annoyed by, and I am fresh from it.
Spoiler alert, this book has one idea: it proposes a peer-to-peer cloud architecture with all pieces of information given a unique ID like an IPV6 address (but not an IPV6 address). Every message, object, person, and concept would be assigned an ID that would be indexed in some Google-type servers. A copy of an email, for instance, might exist on a dozen devices but the ID would identify all copies as being the same object.Read more ›
Everyone knows that computers (including the small ones in refrigerators and TVs) are ubiquitous. The authors project that within a few years there will be Trillions of computers -- hence the title: Trillions: Thriving in the Emerging Information Ecology.
Using the metaphor of a serious mountain climb, the book starts with a view of the "trillions mountain" from our current "PC peak." I flash back to the Everest-climb books of the 50's with their intensive surveillance, planning and preparation. Making trillions of computers a good place to live isn't a day's sprint to the top.
Trillions, the book, is both broad and "deep enough." Broadly, it integrates disciplinary ideas from biology, economics, ecology, industrial design, and technology. It is "deep enough" to let me follow the discussion with coherent understanding, but not so deep as to drown me. The book is organized, not by subject-matter topics, but by the mountain-assault metaphor. The reader follows the assault path, getting new information as needed.
The prose is beautiful and lively. Reads like an adventure story, not a scientific volume. The photos, drawings, and sidebars add sharp illustrations that are always informative and often hilarious.
A serious and important book, this is also a wonderful read.
This book has a "get off my lawn" feel to it which is too bad. It DOES start off strong though. I very much enjoyed the first two chapters but it quickly goes downhill from there. Their vision of information packets, each with its own address is indeed interesting. They just don't take it past the fairly easy concept stage (a symptom of most design houses to be sure: long on concept, short on execution)
I too am a profession designer, i very much appreciate their history of design, it just didn't need to be pummeled over our heads. It was a very long section of the book that really didn't move their premise along. In fact that's it: this book has no real,actionable premise. It is in reality a rant on why the web world is so screwed up. Our only salvation is to think like the authors and we'll eventually figure it out, someday, maybe if we hire their design company.
Most Recent Customer Reviews
A fascinating book from cover to cover. I'm an IT professional so could cope with some of the more arcane aspects... Read morePublished 23 months ago by David Swann
The chosen metaphors and the rationale to chose a more coherent and layered (protocol-wise) design are very good. Read morePublished on April 25, 2014 by Rafael T.
I bought this book expecting a mind-expanding view of the future. The authors offer one intersting idea - that of a freely accessible, ubiquitous store of information, all kept in... Read morePublished on February 21, 2014 by W. Vester
I just finished my second reading of Trillions, and I am sure if I can find the time I will get more out of a third helping. Read morePublished on October 20, 2013 by David Laufer
This was a good read and has for me connected some of the dots I was aware of but did not consciously consider as part of my Job. Read morePublished on September 12, 2013 by Thorsten Scholz
I just finished this, a fascinating look at how information will be obtained and shared. Some great insights and new (to me, at least) ideas about how the proliferation of... Read morePublished on June 22, 2013 by Coastm
Although the major premise is the rise of a huge Internet of things, the underlying premise, important to the authors because of the need to scale it up, is the emerging... Read morePublished on March 26, 2013 by Kelly C. McDonald