"Use emotional warfare on anti-vax blogs. Tell emotional stories full of tears and sobbing and unbearable grief and terror, about people in your own family or people you read about, who were sick with or died of terrible diseases. Don't hold back details about bodily fluids and suchlike: the more gross the better. This stuff has a way of infiltrating the minds of readers and subtly influencing their decisions, in a manner similar to advertising.'
`Go in there and "agree with them" and then say things that appear thoroughly delusional, overtly nuts, blatantly and obviously wrong even to nincompoops, etc. Occasional spelling and grammar errors are also useful but don't over-do. The point of this exercise is to create an impression that drives away undecideds who may come in to check out these sites. It helps to do this as a group effort and begin gradually, so the sites appear to be "going downhill slowly."`"