At the heart of True North is a series of interviews with 125 managers, from Novartis CEO Daniel Vasella to Palm co-founder Donna Dubinsky. George and Sims indulge in a few anecdotes that flatter their subjects. But they also get interviewees to talk about failures, emotional challenges, personal tragedies, regrets—in short, life events that knocked them off typical career paths. Taken together, the stories illustrate True North's thesis: that there is no single way to become an ideal leader. The volume is both memorable and perceptive.
True North has three parts. The first is an anecdote-rich section that describes what it means to be an "authentic leader" and examines how various people arrived at this status or lost their way. There's Kevin Sharer, who abandoned General Electric for MCI, only to find that he was miserable and that Jack Welch wouldn't take him back. ("Hey, Kevin, forget you ever worked here," Welch told him.) Sharer learned patience and humility and went on to become chairman of Amgen. The key experience for Novartis' Vasella, in contrast, came from childhood: He endured years of illness and learned the value of compassion in health care.
The book's second section, which focuses on the five key facets of a leadership plan, is its most useful. First comes "knowing your authentic self," i.e., learning to be self-aware. This proved difficult for David Pottruck, a former CEO of Charles Schwab who found that his long workdays and aggressiveness made colleagues resent and distrust him. His answer, on the job and in his third marriage, was to force himself to seek feedback on a regular basis. Next, after you attain a measure of self-awareness, you should focus on the values and principles that matter to you. David Gergen and Jon Huntsman, both of whom served in the Nixon White House and experienced the Watergate scandal up close, had to learn to draw ethical lines. Huntsman recalls that "an amoral atmosphere permeated the White House." The growing realization, highlighted by a request to entrap a politician, prompted him to leave.
A third step in the construction of a leadership plan is discovering what motivates you. The most successful leaders, the authors learn, rarely start out wanting to get rich. They are inspired to make a difference, to test their limits, to follow a passion. In many cases, they abandon secure posts for the unknown. Fourth in the authors' scheme is building a support team. Here, we read that many in Silicon Valley, including Palm's Dubinsky, were aided by Intuit Chairman Bill Campbell, whom George calls the "dean of mentoring." Howard Shultz of Starbucks found inspiration in management guru Warren Bennis. Finally, you should try to forge what George and Sims call "an integrated life" that augments work with such things as family, friends, community service, exercise, church, and whatever else matters in your life.
True North's last section deals with empowering the people around you. The authors ask leaders—including many women (more than in any other part of the book)—to talk about the higher calling of their work. Avon Products' Andrea Jung explains that "what we do is elevate women in the community," while Anne Mulcahy of Xerox talks about trying to motivate personnel as the company struggled to stave off bankruptcy. As elsewhere in the book, this is no victory lap. At one point, Mulcahy recounts pulling over on a highway after a tough day, saying to herself: "I don't know where to go. I don't want to go home. There's just no place to go."
Most readers will relate to at least some of the subjects' struggles, whether they involve watching a sibling die or fighting to keep ego from getting in the way of results. These people come across as fallible, emotional, and, yes, authentic. A series of exercises at the end of each chapter may help readers evaluate their priorities and practices. While True North offers no simple answers, it provides plenty of fodder to help readers figure out for themselves how to become a leader. (Business Week, March 12, 2007)
"Now comes a truly worthwhile look at leadership...this is one of the most important books on leadership in years." (International Herald Tribune, April 2007)
—From the Foreword by David Gergen
"In True North, Bill George once again provides a roadmap for leadership in the 21st Century. The future belongs to leaders who want to win, without ever losing track of their own values. We live in a day when the best people can work anywhere. They will follow only authenticity—a person who leads with passion and purpose."
—Jeff Immelt, CEO, General Electric
"True North is an awe-inspiring gift to the world. The 125 men and women whose leadership journeys are so beautifully rendered in this book show us that we can have enormous impact without compromising our values—indeed, that we are more successful when we stay true to our ideals. Every aspiring leader (or leader who aspires to become even better) will draw strength and wisdom from this wonderful book."
—Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence: How Winning Streaks & Losing Streaks Begin & End
"True North is about the power of authentic leadership. Great leaders are defined by a sense of passion and purpose and by a profound desire to make a difference. Anyone can find their own True North, if you care deeply and love what you do. This book is a wonderful roadmap for how to get started on the journey."
—Andrea Jung, chairman and CEO, Avon Products, Inc.
"If you want to move your leadership in the right direction, read True North. Drawing on the personal stories of some of the world’s most effective leaders, the book shows that you become a successful leader when you stay on course with your highest self."
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level
"True North provides a new leadership paradigm and a window into the stories and approaches of dozens of our nation’s best leaders. It is an inspirational, invaluable source of guidance for those who want to make a significant impact."
—Wendy Kopp, president and founder of Teach for America
"True North reveals just how powerful authentic leadership can be and, best of all, how to achieve it."